currents

Hard numbers

Pew, that's a lotta research!
May 1, 2013

72 percent of all US adults who say the most common way they hear about news from family and friends is through “word of mouth”

23 percent of 18-to-29-year-olds who say they primarily get news from family and friends via social media

43 percent of tablet users who say they are consuming more news since getting a tablet

60 percent of people under age 50 who say they got news from a mobile device “yesterday”

60 percent of US adults who say they have heard “nothing” or “very little” about the financial problems besetting newsrooms

31 percent of US adults who say they have abandoned a news outlet because it no longer provides the news and information they expect

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80 percent growth of mobile-ad spending in 2012

64 percent of total digital-ad spending pocketed by Google, Yahoo, Facebook, Microsoft, and AOL

7 percent of total digital-ad spending going to mobile ads

54.5 percent of mobile-ad spending pocketed by Google

450 US dailies that have implemented, or this year plan to implement, a metered paywall

Source: Pew Research Center 2013 State of the News Media

This piece ran in CJR’s May/June 2013 edition as a sidebar to Ben Adler’s cover story on how millennials get their news.

The Editors are the staffers of the Columbia Journalism Review.