Q: What’s the etiquette about including your company name in your Twitter handle?

A: Some news organizations force, or strongly encourage, employees to include a company identifier in their Twitter handles (if Wile E. Coyote were a journalist, his handle might be @WileeAcmeNews). My policy: If they don’t force you to do this, don’t do it on your own. You won’t be working for them forever, so why brand yourself that way? Moving to your new company, or setting out on your own, is easier with your own brand intact.

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Sree Sreenivasan the Chief Digital Officer of Columbia University.