Sree Tips

Social-media etiquette for journalists

Q: There seem to be new social media platforms released every week. How do you decide which ones, if any, are worth using?

A: There are already too many social media platforms, and we’re just getting started. There’s no need to be among the first to join any of them. My policy is not to join any of these right away, but to see if they gain enough traction to be worth my time. I didn’t join Twitter till two years after all the cool kids did; I waited till I was able to fit it into my workflow and my lifeflow. Another way of thinking about it: Be an early tester, late adopter of new technology. Until you find it has a concrete role to play in your journalism, it’s safe to stay away.

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Sree Sreenivasan the Chief Digital Officer of Columbia University.