Dart to the Portland Oregonian, for overstuffing an advertiser’s stocking. Since late 2005, when Federated Department Stores acquired the historic establishment of Meier & Frank and turned it into Macy’s, the paper has been delivering sacks and sacks of stories parading news about Macy’s. To some readers the most clattering of all came on Christmas Eve, when in its lead editorial the paper cheered Macy’s for keeping the store open to eager holiday shoppers amid the chaos of the building’s renovation. The paper titled its editorial “Miracle on Fifth Avenue”— having presumably discarded as too self-serving a more accurate one, to wit: “Yes, Macy’s, There is a Santa Claus.”

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Gloria Cooper is CJR’s deputy executive editor.