In recent months, however, Edsall has noticed improvement: “They’re doing a pretty good job,” he says. “They’re getting stronger.” (He praises the reporting of Philip Rucker, Paul Kane, and Shailagh Murray.) John B. Judis, senior editor of The New Republic, agrees. In June 2009 Judis wrote a blog entry for TNR entitled “Who Killed The Washington Post?” He has since changed his mind. “I am amazed at how good it has become,” Judis wrote in a recent note to Post writers Ezra Klein and Alec MacGillis, referring to the Post’s domestic coverage. “I think Brauchli or whoever is pulling the strings there has figured out how to steer a path between the Web scoops (Politico) and the kind of New Republic-type pieces that Time and Newsweek have been trying to run.”
Like almost every section of the Post, Style has seen the departure of some of its most gifted writers. There are still admirable pieces in Style, and you can still read Pulitzer Prize-winning critics Sarah Kaufman and Michael Dirda. But the section is a shadow of what it was in the 1970s, 1980s, and beyond. Thirty-nine-year Style veteran Henry Allen told Dave Kindred: “Style as a place where readers can find writing, evocation, wit, and even some literary art is gone.” On June 3, Manuel Roig-Franzia achieved a near-impossible feat: a sleep-inducing profile of Christopher Hitchens. On June 9, the lead feature in the section was a story about D.C. nightlife by DeNeen Brown. It was as thin as a crepe. When I asked Brauchli for his vision of Style, his answer was so vague as to be useless.
It’s in the context of the Post’s business coverage that one tends to hear the most enthusiasm for Brauchli. Referring to the economic crisis that began in 2008, Keith Richburg says, “He really was engaged in the financial story in a way that I don’t think any of our editors ever could have been. Some friends of mine on the financial staff were just amazed that the new editor was coming in and rolling up his sleeves and sitting there at the news desk helping write the leads to stories.” Paul Steiger notes that Brauchli always possessed an acute knowledge of finance, and adds: “The Post’s coverage of the economic crisis was terrific, way better than it would have been in the past, because Marcus knows that stuff.”
But the Post is printing much less business news than it did in the past. The paper killed its stand-alone business section in 2009 and, in the print edition, business news is scant. (There is richer fare on the Post’s Web site, thanks to a new collaboration with Bloomberg.) Some of the Post’s most impressive business talent has departed in recent years, and Post sources say that Brauchli was dismayed by the recent loss of thirty-two-year-old reporter Binyamin Appelbaum, who, like many Post reporters in recent years—including Peter Baker, Mark Leibovich, Peter S. Goodman, Michael Barbaro, and David Segal—decamped to The New York Times.
No aspect of the Brauchli era has been as controversial as the “salon” scandal that erupted on July 2, 2009, after Politico reported that Katharine Weymouth had forged a scheme to bring together Post reporters, corporate lobbyists, and politicians for an exclusive series of salons at her own home; access would cost up to $250,000. Politico obtained a flier that said: “Underwriting Opportunity: An Evening with the right people can alter the debate.” (Weymouth and Brauchli would, according to the flier, serve as “Hosts and Discussion Leaders.”) When the story broke, Weymouth immediately put the blame on Post marketing employee Charles Pelton—a specialist in conferences who had recently joined the company, and who had approved the flier.

The Post continues to decline. It's Op-Ed pages are bloated with predictable opinions and arrogant old White guys. they probably provide revenue via syndication, but it's a weak link in the paper and not a good way to engage younger readers. The local reporting is done by people obviously don't know or care about the DC area. they hope to do a Woodtsein and jump to something with more status. Theiy point with pride to the "AIDS spending scancal" consisted of reporting on something that had had happened several years prior, in which the principals had already left their positions and DC. The new political reporters are just awful and obviously take their cues from GOP hill staffers. Shailaigh Murray, Perry Bacon, Jr, and Lori Montgomery, in particular, are just awful. The paper's reporting on health care reform was devoid of information on the competing bills and their consequences--all horse race and GOP spin. The paper has become increasingly shallow and superficial in its reporting. Even 20 years ago, when I first moved to DC, the paper was uneven: then, a terrible Redskins-centric sports section, horrible movie reviewers, dumb science & health reporting, but solid hard news, except for the local reporting, which was weak. Now the whole paper is weak, except for a few slecet areas and columns. WaPo has lost excellent national and foreign reporters and it lost promising webstars (Froomkin, Weigle) who offended the wrong insiders. The paper's insiderish slant is killing it journalistically and preventing from seeing its own decline.
#1 Posted by Rich, CJR on Thu 16 Sep 2010 at 03:09 PM
This is a really solid piece. Congratulations.
Tom Edsall
#2 Posted by Thomas B. Edsall, CJR on Thu 16 Sep 2010 at 08:10 PM
The Post has morphed into a conservative newspaper in a liberal metropolitan area. The newspaper may have done some market surveys, which show that their readership consists increasingly of older, affluent and conservative white folks. "Content" seems to be largely from inside-the-Beltway right wing think tanks. Hence, a boring newspaper in its last days.
#3 Posted by James Simmons, CJR on Fri 17 Sep 2010 at 09:59 AM
There is a parallel between the “salons” scandal and The Post’s daily reporting on Washington. It is clear in both instances that access is paramount at the paper. Top officials, both on the business and editorial side, want to give access to make money and maintain access by formulating most of its stories in the “he said, she said,” mode. It still has more resources than most papers, but it is clearly no longer a journalistic leader.
#4 Posted by Bob Griendling (NewsCommonsense.com), CJR on Fri 17 Sep 2010 at 10:54 AM
Brauchli should be on a sort leash, if he is not already. While the staffers at the Post remain some of the best, their writing and the editing have nothing to do with Brauchli. They were great journalists and editors before he arrived. He is aloof and not well-respected, not in the newsroom or throughout the paper. Forget about reporters and editors comparing him to past greats, they are intelligent enough to evaluate his leadership ability on merit. That said, there are more issues with Post management than just Brauchli. Ms. Weymouth has surrounded herself with a group of individuals that have failed to gain the respect of those they were put in charge to lead.
#5 Posted by Cameron, CJR on Sat 18 Sep 2010 at 09:19 PM
I confess I haven't read the Post in years, so have no idea how good or bad the paper is now. And it's clear that Brauchli has made more than his share of missteps, some major; few of even his friends would argue otherwise. So it's easy to see where things have gone badly since he took over.
But the broader question that the article begs is, what would success look like? It's a paper that has lost at least a quarter of its staff, was saddled with a split print/online newsroom (in two locations), faced with plunging revenues and other challenges.
Downie, to his credit, managed the journalism at the Post exceptionally well over the years of declining resources; he may well have been the best at it among US editors. But it didn't really put the paper on any firmer a financial footing, and Brauchli's job now is to try and find some sustainable business with fewer and fewer resources.
That's not to say he's doing a good job at all; only that this is pretty untrod ground for everyone. There are few US papers that could stand a comparison with their 10- or 20-year-ago selves.
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