In a phone interview, Brauchli declined to discuss the salon affair. Questions about his role linger. A few hours after the scandal broke, Post ombudsman Andrew Alexander wrote: “Brauchli said he never saw the flier and would not have approved it.” Alexander then quoted Brauchli directly: “I had no idea.” On July 3, Brauchli told Howard Kurtz that he was “appalled” by the plan: “It suggests that access to Washington Post journalists was available for purchase.” Under intense pressure from other news organizations, and from three Post staffers (Alexander, Kurtz, and Paul Farhi) tracking the story from within the newsroom, Brauchli tripped over his own shoelaces. Farhi wrote in the Post on July 5: “Brauchli has said he had planned to attend the dinners but was unaware that a flier was describing them as a ‘collegial’ and non-confrontational opportunity for a paying sponsor to gain exclusive access to Post journalists. If he had known, he said, he would have refused to participate. . . . ” On July 12, ombudsman Alexander published an autopsy of the affair—calling it an “ethical lapse of monumental proportions” and noting that two hundred Post managers, including the investigations editor, learned of the plan in an internal meeting on June 24.
The employee who approved the flier, Charles Pelton, hired a shrewd, energetic lawyer, George Frost, who attempted to reverse what he viewed as the systematic destruction of his client’s reputation. Frost demanded that Brauchli clarify the record with regard to Pelton, an effort that bore fruit. The Web site that broke the salon story also put closure on it: in October, Politico obtained a letter from Brauchli to Pelton; it was dated September 25, 2009, and it was written on Post letterhead. Brauchli wrote:
Dear Charles. . . . I knew that the salon dinners were being promoted as ‘off the record.’ That fact was never hidden from me by you or anyone else. For instance, the dinners were described as ‘off the record’ in two slide presentations that I attended. You and I also discussed the off-the-record nature of the dinners . . . please feel free to share this letter with anyone who questions whether you kept me informed about the way the dinners were being promoted. Sincerely, Marcus Brauchli.
In the days after the scandal exploded, Brauchli had much explaining to do. “He sat there in that conference room,” says Maralee Schwartz, “and took it, from reporter after reporter. That won him some personal loyalty.” Others remain troubled. One Post reporter says: “This wouldn’t have happened under Len.”
A notable feature of Dave Kindred’s Morning Miracle is his scathing treatment of Katharine Weymouth, whom he portrays as a journalistic featherweight. People who know Weymouth say that she never devoured the Post with Don Graham’s intense interest, and unlike him, she never worked in the Post newsroom. Thus far the salon scandal is the ugliest blemish on her tenure, but there are other reasons for concern: in 2009 she took issue with a story planned for the Post’s Sunday magazine about a young fashion-school graduate who endured the amputation of four limbs. The piece was killed by editors after Weymouth told its author, Matt Mendelsohn, that advertisers wanted “happier stories, not ‘depressing’ ones.” (She also criticized Gene Weingarten’s powerful 2009 article about young children who perished after being left in parked cars. That piece, which appeared in the Post’s magazine, won a Pulitzer.) Last year, Weymouth accepted a bonus of nearly $500,000, a decision that drew a stinging letter from the Washington-Baltimore Newspaper Guild, which represents many employees at the Post. (Don Graham, the Guild noted, had declined to take a similar bonus.)

The Post continues to decline. It's Op-Ed pages are bloated with predictable opinions and arrogant old White guys. they probably provide revenue via syndication, but it's a weak link in the paper and not a good way to engage younger readers. The local reporting is done by people obviously don't know or care about the DC area. they hope to do a Woodtsein and jump to something with more status. Theiy point with pride to the "AIDS spending scancal" consisted of reporting on something that had had happened several years prior, in which the principals had already left their positions and DC. The new political reporters are just awful and obviously take their cues from GOP hill staffers. Shailaigh Murray, Perry Bacon, Jr, and Lori Montgomery, in particular, are just awful. The paper's reporting on health care reform was devoid of information on the competing bills and their consequences--all horse race and GOP spin. The paper has become increasingly shallow and superficial in its reporting. Even 20 years ago, when I first moved to DC, the paper was uneven: then, a terrible Redskins-centric sports section, horrible movie reviewers, dumb science & health reporting, but solid hard news, except for the local reporting, which was weak. Now the whole paper is weak, except for a few slecet areas and columns. WaPo has lost excellent national and foreign reporters and it lost promising webstars (Froomkin, Weigle) who offended the wrong insiders. The paper's insiderish slant is killing it journalistically and preventing from seeing its own decline.
#1 Posted by Rich, CJR on Thu 16 Sep 2010 at 03:09 PM
This is a really solid piece. Congratulations.
Tom Edsall
#2 Posted by Thomas B. Edsall, CJR on Thu 16 Sep 2010 at 08:10 PM
The Post has morphed into a conservative newspaper in a liberal metropolitan area. The newspaper may have done some market surveys, which show that their readership consists increasingly of older, affluent and conservative white folks. "Content" seems to be largely from inside-the-Beltway right wing think tanks. Hence, a boring newspaper in its last days.
#3 Posted by James Simmons, CJR on Fri 17 Sep 2010 at 09:59 AM
There is a parallel between the “salons” scandal and The Post’s daily reporting on Washington. It is clear in both instances that access is paramount at the paper. Top officials, both on the business and editorial side, want to give access to make money and maintain access by formulating most of its stories in the “he said, she said,” mode. It still has more resources than most papers, but it is clearly no longer a journalistic leader.
#4 Posted by Bob Griendling (NewsCommonsense.com), CJR on Fri 17 Sep 2010 at 10:54 AM
Brauchli should be on a sort leash, if he is not already. While the staffers at the Post remain some of the best, their writing and the editing have nothing to do with Brauchli. They were great journalists and editors before he arrived. He is aloof and not well-respected, not in the newsroom or throughout the paper. Forget about reporters and editors comparing him to past greats, they are intelligent enough to evaluate his leadership ability on merit. That said, there are more issues with Post management than just Brauchli. Ms. Weymouth has surrounded herself with a group of individuals that have failed to gain the respect of those they were put in charge to lead.
#5 Posted by Cameron, CJR on Sat 18 Sep 2010 at 09:19 PM
I confess I haven't read the Post in years, so have no idea how good or bad the paper is now. And it's clear that Brauchli has made more than his share of missteps, some major; few of even his friends would argue otherwise. So it's easy to see where things have gone badly since he took over.
But the broader question that the article begs is, what would success look like? It's a paper that has lost at least a quarter of its staff, was saddled with a split print/online newsroom (in two locations), faced with plunging revenues and other challenges.
Downie, to his credit, managed the journalism at the Post exceptionally well over the years of declining resources; he may well have been the best at it among US editors. But it didn't really put the paper on any firmer a financial footing, and Brauchli's job now is to try and find some sustainable business with fewer and fewer resources.
That's not to say he's doing a good job at all; only that this is pretty untrod ground for everyone. There are few US papers that could stand a comparison with their 10- or 20-year-ago selves.
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