Perhaps, but many of the issues of race and discrimination that Ebony has addressed in the last six decades still exist, from soaring African-American unemployment rates to a widening wealth chasm between blacks and whites. Although there are younger, Internet-savvy voices emerging to carry on the fight, these newcomers have not yet passed the test of time. It would be a wasteful shame to lose Ebony’s experience and hard-earned authority. “There is a role for Ebony still to play, beyond sentimental, particularly in the age of Obama,’’ Monroe says. “I think there is a dangerously erroneous perception that now that Obama has reached the mountaintop, issues of race are no longer important. Whether it is health care, education, or housing, there are still huge gaps and a lot of work to do. To look at these problems from an African-American perspective is more important than ever.’’
Every month, Johnson Publishing Company puts the covers of its magazines in the huge window of its lobby, a little old-school advertising. The other evening, as darkness fell over Chicago and a cold wind blew down South Michigan Avenue, I stood in front of JPC’s building, peering through the window at four large photographs positioned there to face the street. One was a recent cover of Jet, featuring a smiling Michelle Obama. “Her Power of Influence,’’ the headline read. Next to her was the February Ebony cover promising, among other features, “Love Stories Revealed: How 8 Couples Keep It Going,’’ and “Demystifying Islam.’’
A few inches from the giant reproductions was a similar-sized photograph of John H. Johnson, the man who started it all. His photograph was placed in the window after he died. Now a portrait of his wife, Eunice, has been added.
I paid my respects to the Johnson parents but realized I’m not ready to say goodbye to their dream. I’m pulling hard for Ebony, the dowager, to find that fountain of youth. Not tomorrow, but today. I hear everything anyone could ever need or want can be found on the Internet.

This was a really interesting piece, but I do think looking at it from a solely digital prism is overlooking certain factors.
Ebony is a brand, many black online blogs are not there yet (bar Concrete Loop, which is).
I do not agree that if Ebony goes, another institution will replace it. It is a mammoth and while it may falter, they should not let it die.
It's important not only for African-Americans but the African diaspora worldwide.
I am an avid blogger and I am happy to see Afro-Netizen & Jack + Jill Politics being given credit in this piece, but I do not think you can merely imply that websites will replace Ebony.
#1 Posted by Aulelia, CJR on Wed 17 Mar 2010 at 12:30 PM
I have been an Ebony subscriber for about the last 10 years and would really miss receiving it in the mail. The Internet's okay, but I would really prefer holding what I'm reading in my HAND. It's also sad to see how much smaller magazines are these days. I've kept some of the Ebonys for the historic content in them. It seems everything is changing these days, and NOT for the better! I sincerely hope that SOMEONE will keep Ebony going.
#2 Posted by Mary Dawson, CJR on Wed 17 Mar 2010 at 03:46 PM
I grew up reading Ebony and Jet. The article does a good job of cementing the point that Ebony is an institution that resisted change. The inertia Ebony failed to overcome was fear. That same fear is what will cause it to take its last breath.
Overcoming the fear means taking bold risks: the kind of risks angel investors and venture capitalists take. If you glance in their direction, you see billions poured into Internet innovations. If you look in the room where those ideas are being presented, you'll see a not-so-shocking revelation: few, if any, Blacks.
Ebony doesn't need to change or lose its brand. It needs to modernize its brand. The end may be near, but help is right around the corner, if only someone at Ebony will open the closed doors of history and let the future flow in some fresh innovation.
#3 Posted by Mike Green, CJR on Wed 17 Mar 2010 at 08:18 PM
"Lots of people made fun of her, though, especially when the 1960s rolled around and black patience with white racism had worn thin. Her critics said Ebony was too moderate and soft for such momentous times. They called her bourgeois and said her head was filled with fluff. There was some truth in their harsh words. There still is."
"Joe Banks, eighty-two years young, has come to this pond every day for the past seventeen years, to feed the ducks. But last month, Joe made a discovery. The ducks...were gone. Some say the ducks went to Canada. Others say, Toronto. And some people think that Joe used to sit down there, near those ducks. But it could be, that there's just no room in this modern world, for an old man...and his ducks."
#4 Posted by padikiller, CJR on Wed 17 Mar 2010 at 09:37 PM
Great article. Why wasn't this the cover story for the March/April 2010 issue of the Review? Terry's piece has a much more honest and comprehensive perspective of its subject than the current cover story.
#5 Posted by Aaron B., CJR on Thu 18 Mar 2010 at 04:00 PM
We need to keep what is uniquely ours. Ebony is a mainstay; because, there is news that would not otherwise be published in the Black community. We need not lose another business. My goodness, there are reporters, stylist and others that have no play, if Ebony doesn't eist.
This is what I am saying, unemplyment among the Black Community; few innovative ideas that have been funded, and a very low count of businesses thriving. We need to build; not tear down or let go of our historical communicators.
#6 Posted by Gloria, CJR on Mon 22 Mar 2010 at 11:33 AM
wonderful
#7 Posted by N.ANNE RAGLAND, CJR on Thu 8 Jul 2010 at 03:37 AM