Mistral considers the reporters who are in Second Life for the long term to be the “village storytellers.” They are the small-town press, the people who understand the locals better than the national media that rumble into town only when there’s a sensation, dragging along their stereotypes and biases and preconceptions. A lot of sensation has been happening in the virtual world lately. It’s a sensational place. Connecting people from around the world, it’s a new community—a new city—with new possibilities as well as plenty of chances for the archetypal stories of life, love, and dreams to be chronicled. The avatars may lie. They may offer valuable insights. The numbers may confuse. The controls that move the avatars through this world may confound. You’ve got to breathe it deeply to get it. And you’ve got to answer this question for yourself: In a brand-new world inextricably tied to, and simultaneously free of, the one we were born in, what truly matters?
Feature
09:30 AM - August 1, 2007
Burning the Virtual Shoe Leather
Does journalism in a computer world matter?
‘See you on the other side’ - Meet Jessica Lum, a terminally ill 25-year-old who chose to spend what little time she had practicing journalism
#Realtalk: This is the best moment to be in journalism - The old stuff isn’t coming back, but that’s okay
Streams of consciousness - Millennials expect a steady diet of quick-hit, social-media-mediated bits and bytes. What does that mean for journalism?
Sticking with the truth - How ‘balanced’ coverage helped sustain the bogus claim that childhood vaccines can cause autism
An ink-stained stretch - Can Aaron Kushner save the Orange County Register—and the newspaper industry?
What to do if you find a baby bird
Expert advice
Inside Google’s secret lab
We might deplore the practice, but posting pictures of our food online is a way to bring everyone to the table
How the ‘World’s 50 Best’ list changed the way elite restaurants do business
“Every time the restaurant switched up its format, it got plenty of accompanying media coverage that let judges know they needed to return to see what was going on”
CJR's Guide to Online News Startups
Uptown Messenger – Hyperlocal news for a neighborhood in New Orleans
Who Owns What
The Business of Digital Journalism
A report from the Columbia University Graduate School of Journalism
Questions and exercises for journalism students.

Everyone knows that there are real people behind the avatars, and the use of alts (alternate accounts) and avatars that bear no relation to the real person opens up any resident or journalist to deception.
This potential for deception (benign or malicious) is something that Second Life residents simply grow to understand.
Until recently I syndicated my advice column (http://www.heartunbreaker.com) through the Second Life Herald, and I continue to write it... and I am certain that some of the questions I get are simply made up. Some I am positive are completely real. There's a huge grey area, and I try to answer each with the understanding that true or not the question or scenario has some legitimacy.
For Second Life, reality is as mutable as ones avatars appearance. But under the veneer is a real person with real ambitions, problems and conflicts.
Posted by Heartun Breaker
on Thu 2 Aug 2007 at 01:22 AM
There are two profoundly influential factors on real-life and Second-Life journalism you did not mention: 1) censorship and banning of undesirable commentators and 2) corporate sponsorship of blogs and press. For example, Hamlet Au is sponsored by Millions of Us, founded by former Linden employee Reuben Steiger and Mark Wallace's blog 3pointD.com is sponsored by Electric Sheep Company, also close to Linden Lab. The Herald has a variety of sponsors including Anshe Chung Studios. The influence that pro-Linden corporations have may be subtle, but given their financial interest in a positive take on SL, they can work extra hard to counter the criticism that comes from outsiders like the Los Angeles Times, Valleywag, or Clay Shirkey.
The Herald itself recently moved to forcing all writers to clear their copy through Pixeleen Mistral rather than allowing some to keep their previously free posting privileges on par with the editors and publishers precisely because some of the subjects of the unsavoury side of SL began to threaten them with (specious) libel suits and takedown notices to their blog hosting service. This fear of the vulnerable critical SL media is a fear that RL media, with its experience in defending reporters and the First Amendment, and with seasoned lawyers and deeper pockets to fend off lawsuits, rarely has to take seriously.
The controlling of speech in and around Second Life is phenomenal, precisely because very serious corporate interests are at stake; it's owned by one company and a network of technically independent companies still dependent on LL for their platform were spawned by it and are fiercely loyal. That's a context that every reporter has to be mindful of, and report on as part of the SL story.
If, within this controlled context, Hamlet Au was able to report on something like the "prim tax revolt" you have to dig deeper even than the already deep-digging you're doing. The prim tax revolt -- one of the hagiographical stories of Linden-approved SL history -- was already anticipated company policy by the time Au was blogging on it; one of the leaders of the revolt went on to become a Linden employee; the Lindens themselves had come to hate their own prim tax because it rewarded prim-hoarders and harmed artists and forced them to leave. The prim tax revolt wasn't against Linden Lab, which quickly retired the police; it was against the player class who supported the tax because they themselves as large land-owners benefitted from it.
Anonymous avatars like Pixeleen Mistral can reap all the rewards of anonymity precisely because others at the Herald like Peter Ludlow, or myself, when I posted there, took the heat for the articles in the form of sometimes really horrid and nasty personal attacks based on dredging up details from our real lives by those playing "Internet psychologist". The fire and ire against the Herald tends to fall on those who have revealed real-life names and had them forcibly revealed by the Herald itself; those without that connection can blissfully go on playing their avatar role-play secure in the knowledge that no one will ever harass them for having an avatar opposite of their RL gender; or having children that angry posters ridiculously claim are being ignored and starved each time a reporter undertakes defense of their story in critical posts -- and all the rest of the nasty repertoire of typical blog commentary that the CJR itself avoids (unlike the Herald!) by having a very strict posting policy.
The anonymous avatars of Second Life who stand by their anonymity could do so with far more credibility if they did not rely so heavily on those of us who do not make our avatars anonymously, and have been willing to talk to the press and link our RL names. We've had to take incredible heat for Second Life that they are spared. Their call to create an insular, private walled garden where everyone can be perceived only for the content of their character instead of any RL identifying trait like race or class is a noble one; it depends on others constantly suffering harassment for speaking out with RL names for them to maintain their fictions.
Posted by Prokofy Neva
on Sat 4 Aug 2007 at 03:06 PM