Rick Holter, forty-five, is content for different reasons. He was the arts editor for nine years. Today he is supervising senior editor for National Public Radio’s Day to Day news magazine, based in Los Angeles, where he appreciates NPR’s emphasis on journalism and storytelling. “I loved my job at The Dallas Morning News,” Holter says, “but more and more it became about rearranging deck chairs on the Titanic.”
The Aftermath
The Dallas Morning News’s elimination of two hundred jobs affected more than those who left. It also fundamentally changed the paper’s content. Reese Dunklin joined the staff in 1999. Like many of his peers, he was attracted by the newspaper’s outsized ambition. Then management slashed the news staff, eliminated most foreign bureaus, and essentially abandoned national coverage. Dunklin and other young reporters are still adjusting. “You feel like a child in the middle of a divorce—life as you knew it is gone,” he says. Among other things:
- The paper had published a stand-alone weekly religion section since 1994. In March, the Religion Communicators Council named it the best U.S. religion section for the tenth time. But management had eliminated it in January.
- The nationally recognized Discoveries section folded in 2004 when the paper laid off three of its five staffers, including its editor, Siegfried.
- The Morning News once had bureaus in Europe, Asia, the Middle East, Cuba, and South America. Today, Mexico is the only international bureau. The paper also shuttered its Houston and Oklahoma City bureaus.
- The Washington bureau once had a staff of eleven. Today, it has two reporters, a columnist, and a vacant reporter’s job. They are supposed to cover national issues involving Texas, the nation’s second most populous state, with an economy nearly as big as Canada’s. Carl Leubsdorf, sixty-nine, has been bureau chief for twenty-seven years. Does he have the staff necessary to cover capital stories with a Texas angle? “That decision was not up to me,” says Leubsdorf.
- The paper has no architecture critic, television critic, or book critic. David Dillon, fifty-nine, the paper’s architecture critic for twenty-three years, took the buyout. So did Bark, one of the nation’s most respected television critics. The paper has not had a full-time editorial cartoonist since laying off DeOre in 2004.
“Look at the talent that has walked out of that place and hasn’t been replaced,” says the former assistant national editor Mike Weiss, a twenty-six-year Morning News veteran, now an editor at Bloomberg News in New York. “I think the sad thing is that Dallas is becoming very much like any other paper. Nothing distinguishes The Dallas Morning News.”
Mong says the Morning News remains attractive to job seekers. “This is one of the best, maybe the best, place for a young journalist to work in the country,” he says. Nevertheless, the exodus continues. During two weeks in April, a dozen newsroom employees—including seven in their twenties—announced plans to leave. Among them is Chris Borniger, the copy editor heading to law school. Borniger says many staff members believed Moroney and Mong when they vowed in 2004 to do everything possible to avoid another round of staff cuts. “How can you trust people like that when they say we’re never going to do that again and, eighteen months later, they are doing essentially the same thing?” he says. The mood of younger staff people, he says, is “cynical.”
Belo was less frugal with its chairman and CEO. In 2006, Decherd received more than $2 million in salary and cash incentives and almost $3 million in stock and option awards. The total exceeds $5 million—a 50 percent increase over Decherd’s 2005 compensation and the second year in a row he received such an increase. Asked what message his pay package sends to the newsroom, Decherd said in an e-mail that the Belo board determined his compensation “based on the overall performance of the corporation.” Belo investors suffered a 12 percent drop in total shareholder return in 2006 after a 17 percent drop in 2005.

Thorough and interesting article. I posted it on my job blog (www.sunoasis.com/jobblog.html
A few points:
1- Down-sizing always happens to real people and not numbers.
2- What is happening in newspapers is a continual erosion of loyalty
between "the company" and the employees. Employees, even journalists have to see themselves as free agents.
3- Writing, editing, reporting talent is very transferrable up and down the labor spectrum.
4- I can see what newspaper management is doing: Cut everything out in the paper that is being done well on the web such as movie, restuarant reviews. Stay local.
5- What is happening today was predicted long ago by Alvin Toffler among others. That is, mass media would be deconstructed across the board once computers were all connected together. At that moment a "communications revolution" is created not simply a technological one.
David Eide
Sunoasis.com
Posted by jobsbard
on Thu 5 Jul 2007 at 12:32 PM
Interesting story. However, I wonder whether it accurately reflects the feelings of all of those who left.
Could it be that only the happy and lucky ex-employees were willing to be interviewed, while those who have flamed out weren't so willing to share?
I also wonder whether researchers asked about finances. Are the happy people also better off financially than they were at the Morning News, or are they happy despite having a lower standard of living and worse benefits?
Posted by ecreager
on Fri 6 Jul 2007 at 09:32 AM
Thanks for explaining how and why my hometown newspaper so quickly became The Dallas Boring News and sadly joined the ranks of the Fort Worth Startlegram and Houston Comical.
Why read the paper or watch its broadcast affiliates if:
• the national and international news goes no deeper than what we’ve already seen in AOL pop-ups.
• they take incidental local news and try to make it tabloid
• they no longer take the time to balance stories or editorials
• they dropped features that made DMN unique or represented the interests of “fly over country”
• you’re not a Cowboy or Stars fan.
To have dropped the opportunity to exploit the Texas connection with Washington makes me think DMN is no longer on the presidents’ reading list either.
If you re-build it, they will come…if it’s not too late.
Posted by DallasBits
on Fri 6 Jul 2007 at 01:03 PM
Tracy,
Your article read like a novel and was well-researched. I feel very happy to have been one of your students! I have a great example to follow in journalism. Cindy (Brown) Mallette
Posted by Jars583
on Sat 21 Jul 2007 at 10:22 AM
All I would have to do is replace the names and this story would be about the paper I work for.
In many respects companies that own newspapers are unwisely placing their money on technology and guessing that the web and videos--warts and all--will be the new frontier for revenue.
"fool's gold" I say to them.
Journalism is a "calling," not just a job. You enter it to serve the public and to help humanity evolve. When those who control newspapers are only in pursuit of profits, the "public service" in journalism is abandoned, and you end up with "infotainment." Why do I remain? The mortgage….
Posted by Worldfoto.org
on Mon 30 Jul 2007 at 06:21 PM
I've lived in Dallas for 25 years, and am not a journalist, but I'm a newspaper reader and am interested from that point of view. One important aspect you failed to mention (and maybe it was not germane to this article) is the extreme political bias of the newspaper. The CEO Robert Decherd is a graduate of the Dallas prep school St. Mark's, and is part of the business elite of the city, which is very much like a country club. His paper consistently sides with business interests (read: Republicans) in this city.
A case in point was the biggest politicial issue this city has seen in the last 50 years, where Dallas voters were to decide on Nov. 6th whether they wanted a toll road inside the Trinity River Park, which is a flood plain. On the pro-toll road side stood the Morning News, the Mayor, 13 of 14 City Council Members, and all the business elite. Although the mayor continued to lie to voters during the campaign, long after the appropriate authorities (like the Army Corps of Engineers) contradicted what he was saying, the Morning News supported him, while failing to show the contradictions. They failed to do simple investigative journalism, like interviewing the Corps of Engineers to verify what the Mayor was saying. On top of that, the Morning News waited until the day after the election (which the pro-toll road side won) to publish articles damaging to the the winning side. In fact, they also sat on damaging information they had a month prior to the election, and waited until post-election to publish it. You can read more about this here: http://www.trinityvote.com/blog/comment.asp?bi=364.
I know several longtime DMN readers who decided to cancel their subscriptions after this political issue, because it was evident that the paper took an elitist attitude, and was not interested in serious journalistic inquiry.
I don't know enough about the newspaper business to know how much this affects readership, but credibility has to be an important factor, right?
Posted by mainbrain
on Thu 6 Dec 2007 at 07:43 PM
Yes it's nice article!
Todd DiRoberto
http://www.newsguide.us/art-entertainment/movies/Todd-DiRoberto-of-American-Satellite-Hosts-Independence-Day-Charity-Event-for-Operation-Bigs/
Posted by amsatpro on Fri 7 Aug 2009 at 05:00 PM
Yes it's nice article!
Todd DiRoberto
http://www.newsguide.us/art-entertainment/movies/Todd-DiRoberto-of-American-Satellite-Hosts-Independence-Day-Charity-Event-for-Operation-Bigs/
Posted by amsatpro on Fri 7 Aug 2009 at 05:01 PM