In the absence of any clear short-term solutions, what’s a publisher to do? Stick with the USPS but move up the editorial schedule to accommodate slower service, making the content less current? Switch to an alternate delivery service, which would be more expensive? Or push readers to go digital even faster? No option is perfect, but they’re all on the table.
“The whole industry is talking about everything,” said William Falk of The Week. “There is a sea change going on, and none of us know quite how it’s going to shake out.”