New York, 2014—Back in 2009, the headlines about book sales and the future of the publishing industry looked about as grim as those about newspapers and magazines. But as indicators about the book business, the headlines were misleading. Books were poised for a significant breakthrough, the beginning of an era of enormous, positive change.
Unlike other printed media, books do not have advertising, so there is none to lose. They do not have subscribers, so holding onto them is not an issue either. The main challenge is to manage inventory, making books available where, when, and how readers want them. And on that score, the advances in gadgetry and the changes in popular habits over the past decade, especially since 2009, have produced a major advance.
When we talk of a “book reader” now, we don’t just mean a person, but a device. Stored in the device is a small collection of books and other reading material downloaded from bookseller offerings and libraries. We can, of course, still read books in the classical format, virtually unchanged since Gutenberg. When we’re done with it, a book still becomes an artifact placed on a shelf, a reassuring way to honor the object and its author. With enough books, you can still turn almost any room into a place of warmth and style.
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