My other inspiration here is my husband, Derek Drew, who started a little venture back in the early 1990s to provide meta-reviews of consumer products. His remained obscure—until Google’s algorithms revolutionized search. Then his high-quality content soon stood atop Google’s search results for queries like “best washing machine” or “digital camera reviews” and traffic started pouring in. He sold the outfit to The New York Times Company’s subsidiary in 2007 for $33 million.

The content on in 1999 was essentially the same as the content in 2007. But superior search transformed it into a high-growth, moneymaking business.

The same can happen with online narrative video. It’s so close. I can feel it.

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Jill Drew is a 2009-2010 Encore Fellow at CJR. She was an associate editor at The Washington Post until August 2009. For nine of her fourteen years at the newspaper, she was assistant managing editor for financial news.