“We approach it from a place of humility from the outset,” says Koechley. “We’ve spent some time looking at the great content other people have made and figuring out where it really connects with other people . . . . We’re really happy to wait for all the insights that we have from that before we say, ‘Here’s a void and no one’s doing it,’ and then we’ll step in.” He pauses. “And then we’ll do it with something as good as House of Cards.”

If you'd like to help CJR and win a chance at one of 10 free print subscriptions, take a brief survey for us here.

 

Alexis Sobel Fitts is a senior writer at CJR. Follow her on Twitter at @fittsofalexis.