To try to quantify this pressure, I timed myself on October 15. My goal was to read my three papers in thirty-nine minutes. I started at 7:57 a.m. Took a deep breath and opened The Washington Post.
Luckily, it wasn’t a day for big news. The lead story was about the Dow Jones Industrial Average cracking 10,000. As a former business editor, I’m familiar with that non-story, the market breaking through an essentially meaningless if round number. Skip. The aforementioned VMI feature, with big art: read to jump and stop. The Obama administration proposes $250 cost-of-living increase for Social Security recipients, even though living expenses actually dropped year-over-year. Interesting story, well-handled; a quick read. An analytical feature on the Medicare Advantage program. Skip. A faux-trend story about people who don’t use Twitter. Skip. I read all the keys to the inside stories and paused on one for a home-section story offering tips for how to furnish a newborn’s nursery; that one took me back fifteen years. I smiled and turned the page.
I covered the whole of the A section in eighteen minutes. I had to read favorite columnists: Dana Milbank’s Washington Sketch, David Ignatius on the op-ed page. In between I surveyed heds and photos. I read the first five graphs of a story about the Justice Department, the entirety of a piece about the U.S. strengthening its ties with the Chinese military (a special interest, since I covered China), and an analysis of North Korea’s then-recent spate of friendly gestures. Tom Toles’s editorial cartoon was dessert.
On to the next course: Metro. That got four minutes. Read to the jump of a section-front story about a fifteen-year-old boy killed in a gun battle, sped through an obit for Bruce Wasserstein, the Wall Street dealmaker, and glanced, as I always do, at the photos in the paid obits. I frowned at the weather page. It’s printed so small it’s useless, a sure sign I am getting older. (Apparently, others felt the same way, prompting Post editors to restore the weather info to its former, larger footprint. It had gotten squeezed in a recent redesign.)
Style and Sports got four minutes each. Style often has a long feature that catches my attention, but not today. Sports had a column by one of my favorites, Thomas Boswell, so I was miffed that I had to rush. Lucky for me, my other favorite sports columnist, Tracee Hamilton, wasn’t writing that day. Home and the District Extra got three minutes apiece.
Despite feeling like I’d run through the Post at a sprint, I had only three minutes left of my thirty-nine-minute allotment. I skimmed headlines in The Wall Street Journal, taking mental notes on a few stories I wanted to go back to. That took four minutes. I was already over time and hadn’t even looked at New York Times. Well, I couldn’t help myself. I speed-read my way through in fifteen minutes, feeling wholly unsatisfied and defeated. How do people do this?, I wondered.
On October 16, a much better newspaper day, I gave myself no time limit. I started the Post at 8 a.m. and finished one hour and seventeen minutes later. I polished the other two papers off in an additional hour, skipping their versions of stories I’d already read and concentrating on their enterprise offerings. I felt informed, entertained, and in touch. In celebration, I attempted New York Timescrossword right then, instead of waiting until after dinner.
My experience leaves me in a quandary about the future of newspapers. I believe in mass-market, big-city journalism; it’s what I grew up in, both at New York Newsday and at The Washington Post. It’s all that I know. But few people have the time to really experience the wonders of a newspaper. You have to commit to it, to devote the time, which gets harder and harder to do in our fractured, distracted, multimedia world.

I really enjoyed this piece and I think the author is absolutely correct in her conclusion. I like the model of HBO - people pay for premium TV. They pay a lot, enough to keep quality high, and in exchange they feel like they can't miss it. I was happy to read that the Times will begin charging online readers in 2011. If publishers are afraid that charging for online content will drive readers away then they have too little faith in their quality or originality and that's a sad statement.
#1 Posted by Dan, CJR on Wed 20 Jan 2010 at 09:34 AM
If you want to know how people spent so little time with the paper, don't look at WSJ, NYT, WaPo, look at the thin daily gruel served in Miami, Atlanta, Las Vegas, San Franciso, Hartford, Philadelphia, Kansas City, New Haven, Jacksonville, Indianapolis and then on to small metro areas. It's hard to even find 39 minutes worth of material in them unless you do the crosswords and sudoku. In fact, it's quite silly to apply that time limit to someone trying to read the three densest papers.
But I really like Jill's condemnation of the overbroad nut graf and editor-driven stories. It's a shame she wised up too late.
#2 Posted by OtherDan, CJR on Wed 20 Jan 2010 at 12:08 PM
Ahh if only I had that sort of time to read that many papers. I'm a high school student in the Baltimore region and I'm absolutely enamored newspapers, for many the same reasons as the author. Since the Sun has been no good for about the past 10 years, I get the Post delivered. Unfortunately I dont get to read much of anything until after school. And then when homework and other extracurriculars are added, I sometimes find myself not finishing the paper until late at night, by the time the next day's edition is already being printed. Time is the enemy of newspapers, but even so, I think most anyone could fit at least one quality paper into their day, every day if they make a conscious effort to inform themselves.
#3 Posted by Jonathan, CJR on Wed 20 Jan 2010 at 03:10 PM
I find it useful to assess this issue in economic terms: The opportunity cost (in time) of consuming irrelevant information is rising.
That is to say, every 39 minutes I spend reading information that's lightly relevant, like the NYT's too-thin trend stories, is 39 minutes I didn't spend reading highly relevant information from a niche outlet like Blazer's Edge or CJR.
The implication: it's not that modern readers are "distracted" from what matters or that life has somehow hurried up. It's not that newspapers have gotten crappier. It's that, given the proliferation of new niche content sources, lightly relevant content newspapers' simply doesn't make a lot of sense to consume.
I also agree with Drew's conclusion: catering to core loyalists is the only way to sustainability.
More thoughts on this here:
http://www.oldforestnewtrees.com/2009/07/31/relevance-is-mandatory-so-pick-a-niche/
#4 Posted by Michael Andersen, CJR on Wed 20 Jan 2010 at 04:23 PM
Jill, great piece. came here via romenskio. One word reax: snailpapers. the future is in snailpapers. google the term. smile., term of endearment., danny, tufts 1971
#5 Posted by dan bloom, CJR on Thu 21 Jan 2010 at 03:18 AM