To be the dominant source of that news, you have to put it where people want to find it: newspapers for people who want their news that way. Internet for people who want it that way. Television for people who want it that way. Radio for people who want it that way. Each option presents a great array of revenue potentials, but only as long as you send the message to everyone in Chicago that Tribune is the place for news again. 


Charles M. Madigan

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Charles M. Madigan is Presidential Writer in Residence at Roosevelt University. He worked for wire services and newspapers for forty years, the Tribune among them. Among his books is 30: The Collapse of the Great American Newspaper.