We were also personally busy refinancing and buying houses. I don’t want to overstate this, but the same housing boom and lower interest rates that helped create the heavy demand for more exotic, risky investments enticed us as consumers. At one point, four or five of us in the Business section at The Washington Post were using the same broker to refinance and reduce our mortgage rates, while other colleagues were rushing to buy houses before prices went up even more.

It may not come as a surprise that business journalists point to examples of things they got right. “I don’t think this is a case of financial journalists falling asleep at the switch,” says Jill Drew, who oversaw business coverage at the Post until 2006. “People were doing stories all around it,” she says, noting a three-part series by Alec Klein, a Post reporter, in 2004 about the conflicts of interest in rating agencies, as well as other stories about elements of the current crisis.

Among those in the media who raised alarms about the new debt market and rising levels of borrowing were columnists Floyd Norris, chief financial correspondent for The New York Times; Steven Pearlstein of The Washington Post; and Allan Sloan, now of Fortune. All three raised questions early and often about risks in the economy. Here’s Norris in August 2005, for instance:
If housing prices fall, will mortgages cushion the downfall, or make it worse? Put another way, will more overstretched homeowners be forced to sell? At issue is whether financial innovations that have made it easier for Americans to buy homes have also made the system less stable and more vulnerable to shocks that could drive many of them from their homes, having lost all they invested in them.

Still, Norris says he wishes he had done more. “I did not take the time to understand the intricacies of collateralized debt obligations,” he says. “What I should have known, and didn’t, was that this amounted to financial alchemy to turn risky assets into risk-free assets, or at least to mostly fund risky assets with risk-free assets.” Norris says that he assumed that the rating agencies were correctly assessing risk, and also that he didn’t understand the extent of fraud going on in mortgage lending, with appraisers being paid to come in with higher assessments. “I would have studied CDOs and CMOs and all those things much earlier than I did, and I would have understood them.” One other point he makes: “I think we were all a little too willing to assume Alan Greenspan knew what he was talking about. It seems pretty clear to me now that Greenspan worshipped free markets but didn’t understand them.”

Now that we can learn from looking backward, here are some suggestions for going forward:

Pay more attention to the credit and derivatives markets. Financial journalists focus too much on the equities markets—after all, they are easy to understand, and stock prices often tell you about the relative health of companies or industries. It may be that the equities markets are the financial equivalent of political journalists covering the horse race.

But here’s one fact to keep in mind: compared to the credit markets, the equities markets are puny. At the end of 2007, the global stock-market capitalization was $64.6 trillion, compared to the global bond-market outstanding of $79.8 trillion—or more than 350 times its size in 1990, according to the Securities Industry and Financial Markets Association.

Convincing reporters to become experts on debt markets, or even convincing them just to read trade publications such as Inside Mortgage Finance and the Asset Securitization Report can be a hard sell. It’s just not sexy. “Credit markets tower over the equity markets in dollar value,” says James Grant, of Grant’s Interest Rate Observer and the author of Mr. Market Miscalculates. But he adds, “Credit markets, except for propeller heads, have very little entertainment value.”

Martha M. Hamilton , CJR's Audit Arbiter, explores complaints about fairness, accuracy, and other issues arising from business-news stories. Send possible story ideas her way at the link on her name. A former reporter, editor, and columnist at The Washington Post, she is a writer and editor for PolitiFact.com.