Sulzberger’s oh-so-objective reaction to Slim’s generosity:

I recently had the great pleasure of meeting Carlos Slim. He had decided to invest in the New York Times Co. and thought it would be a good idea to get to know me and my senior colleagues. It was obvious from the moment we met that he was a true Times loyalist.

Presumably, Sulzberger felt obliged to write this to make up for the far more accurate profile of Slim written last winter by New York Times reporter Marc Lacey, who noted, “when the news media focus their spotlight on him, he sometimes gives the impression that he wants to be left alone to make more money in peace.”

However, this wasn’t nearly as offensive as Time’s decision to get the great Glenn Beck to celebrate his hero, Rush Limbaugh, in the same issue. “His consistency, insight and honesty have earned him a level of trust with his listeners that politicians can only dream of.”

If only Time could have gotten Mussolini to make a similar contribution to its Man of the Year cover story in 1938:

 

Charles Kaiser is the author of The Gay Metropolis and 1968 in America. He has been media editor for Newsweek, a member of the metro staff of The New York Times, and a reporter for The Wall Street Journal, where he covered the press and book publishing. To learn more, visit charleskaiser.com.