Cultivating a strong personal brand provides security in a very unstable business. Jobs may come and go, but the readers and collaborators who have come to know your particular personality and way of approaching stories will follow you wherever you’re published. Of course, telling the truth has to be a part of that brand if you want to keep calling yourself a journalist. As John McQuaid wrote in the wake of the Jonah Lehrer plagiarism scandal, “Lehrer is more than just a journalist or even a bestselling author. He is a brand unto himself. And his fall shows what can happen when the personal brand supersedes everything else, including the drab scutwork of journalism.” Just don’t get too crazy-egotistical about it and you’ll be fine.
11:14 AM - October 4, 2012
Balancing the personal and the professional
Make yourself into a brand
‘See you on the other side’ - Meet Jessica Lum, a terminally ill 25-year-old who chose to spend what little time she had practicing journalism
#Realtalk: This is the best moment to be in journalism - The old stuff isn’t coming back, but that’s okay
Streams of consciousness - Millennials expect a steady diet of quick-hit, social-media-mediated bits and bytes. What does that mean for journalism?
Sticking with the truth - How ‘balanced’ coverage helped sustain the bogus claim that childhood vaccines can cause autism
An ink-stained stretch - Can Aaron Kushner save the Orange County Register—and the newspaper industry?
“It is only you versus many people, you are going to lose”
7 questions for President Obama
“There are some lists that have helped Jews in the past, including, most notably, Schindler’s, but…”
We are all correct
David Foster Wallace’s 2005 Kenyon commencement speech as a short film
Who Owns What
A report from the Columbia University Graduate School of Journalism
Questions and exercises for journalism students.