How to insert yourself in readers’ inboxes—without annoying them
Anya Kamenetz, a freelance education writer, is still experimenting with the right frequency for her newsletter. She went from sending every two weeks to sending them out once a month. She’s found that a lot of people like the more leisurely pace.
Is this a clear sign that we have, in fact, reached the point of newsletter overload? “I think there’s a danger of saturation,” Kamenetz says. “But then we’ll probably just move on to another channel that once again feels more personal and curated.”
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