Despite the self-negating optimism these dudeitors express about the future of print, I remain thrilled to be working in magazines at this moment in time. Just because print’s dying doesn’t mean that magazines are. As New York’s Adam Moss tells Haber, in print his magazine reaches 400,000 people. Coupled with the Web, it reaches 15 million. (Full disclosure: I am a columnist for New York magazine’s website.) “Magazines actually have bigger and more engaged audiences than we’ve ever had before,” Moss says. Right. Precisely because they’ve moved beyond print.
#Realtalk
11:00 AM - June 13, 2013
This isn’t another ‘golden age’ for print
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Wrong.
Print won.
Web has no influence.
The strength of magazines is that they can tell a stronger story, since they are sold as a single coordinated product. A good magazine has an overall engaging plot. A web site does not. A web site is a constant stream, without a plot.
It is the difference between Movies and Television.
It is this subtle characteristic of a magazine that causes it to build a stronger brand for advertisers.
Also, why would a men's magazine talk about women editors? That makes no sense.
#1 Posted by vFunct, CJR on Thu 13 Jun 2013 at 11:56 AM
@vFunct: You seem to forget that women ARE included in men's magazines; dude mags often run covers with women on them and devote feature-length articles to ruminations on 500 Top Hottest Bodies. If we can find a way to include boobies, featuring female intelligence is not such a ridiculous request. Particularly in a magazine for refined, intelligent men.
#2 Posted by Melanie, CJR on Thu 13 Jun 2013 at 12:20 PM
Printed books and magazines are the equivalent of CD's or, especially, vinyl records and, as objects, you can have a relationship with them that you can't have with the Web versions. On the other hand, the content is really the same. So, no, this is not a great age for the printed magazine as anything but a sort of fetish item.
In other words, I agree with Ann.
#3 Posted by Stuart Cohn, CJR on Fri 14 Jun 2013 at 11:10 AM
Digital is all well and good until your battery dies or the power goes out. Our electric grid is vulnerable so I like having mags on hand for those still and boring moments where only print will do.
#4 Posted by Reese, CJR on Mon 17 Jun 2013 at 12:27 PM
Web content will never truly become the primary source for the broad spectrum of readers so long as web editors allow the use of annoying gif images that add little to the story but make reading difficult.
#5 Posted by Dan, CJR on Mon 17 Jun 2013 at 12:54 PM
What are these annoying looped gifs about on this page? Lose them! Assets like those send readers to other pages.
#6 Posted by Carol, CJR on Thu 27 Jun 2013 at 12:21 PM
Port is wrong about print. The magazine sensibility, however, has won. Cleaners Harrow
#7 Posted by michaoss931, CJR on Wed 10 Jul 2013 at 04:20 PM