The way news is reported today did not spring from an unbroken tradition. Rather, journalism changed, sometimes dramatically, as the nation changed—its economics (because of the growth of large retailers in major cities), demographics (because of the shifts of population from farms to cities and then to suburbs), and politics (because early on political parties controlled newspapers and later lost power over them). In the early days of the republic, newspapers did little or no local reporting—in fact, those early newspapers were almost all four-page weeklies, each produced by a single proprietor-printer-editor. They published much more foreign than local news, reprinting stories they happened to see in London papers they received in the mail, much as Web news aggregators do today. What local news they did provide consisted mostly of short items or bits of intelligence brought in by their readers, without verification.
Most of what American newspapers did from the time that the First Amendment was ratified, in 1791, until well into the nineteenth century was to provide an outlet for opinion, often stridently partisan. Newspaper printers owed their livelihoods and loyalties to political parties. Not until the 1820s and 1830s did they begin to hire reporters to gather news actively rather than wait for it to come to them. By the late nineteenth century, urban newspapers grew more prosperous, ambitious and powerful, and some began to proclaim their political independence.
In the first half of the twentieth century, even though earnings at newspapers were able to support a more professional culture of reporters and editors, reporting was often limited by deference to authority. By the 1960s, though, more journalists at a number of prosperous metropolitan newspapers were showing increasing skepticism about pronouncements from government and other centers of power. More newspapers began to encourage “accountability reporting” that often comes out of beat coverage and targets those who have power and influence in our lives—not only governmental bodies, but businesses and educational and cultural institutions. Federal regulatory pressure on broadcasters to take the public service requirements of their licenses seriously also encouraged greater investment in news.
A serious commitment to accountability journalism did not spread universally throughout newspapers or broadcast media, but abundant advertising revenue during the profitable last decades of the century gave the historically large staffs of many urban newspapers an opportunity to significantly increase the quantity and quality of their reporting. An extensive American Journalism Review study of the content of ten metropolitan newspapers across the country, for the years 1964-65 and 1998-99, found that overall the amount of news these papers published doubled.
The concept of news also was changing. The percentage of news categorized in the study as local, national, and international declined from 35 to 24 percent, while business news doubled from 7 to 15 percent, sports increased from 16 to 21 percent, and features from 23 to 26 percent. Newspapers moved from a preoccupation with government, usually in response to specific events, to a much broader understanding of public life that included not just events, but also patterns and trends, and not just in politics, but also in science, medicine, business, sports, education, religion, culture, and entertainment.
These developments were driven in part by the market. Editors sought to slow the loss of readers turning to broadcast or cable television, or to magazines that appealed to niche audiences. The changes also were driven by the social movements of the 1960s and 1970s. The civil rights movement taught journalists in what had been overwhelmingly white and male newsrooms about minority communities that they hadn’t covered well or at all. The women’s movement successfully asserted that “the personal is political” and ushered in such topics as sexuality, gender equity, birth control, abortion, childhood, and parenthood. Environmentalists helped to make scientific and medical questions part of everyday news reporting.
Although the readership of newspaper Web sites grew rapidly, much of the growth turned out to be illusory.