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Columbia Journalism Review content tagged Advertising

1. December 7, 2011 01:44 PM

   Ad Layout of the Day

   By Ryan Chittum

   From the A-section of The Wall Street Journal:

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2. September 21, 2011 06:53 PM

   Audit Notes: Bloomberg Headlines, Bad Ad News, Wall Street Protests

   By Ryan Chittum

   The Audit has a love-hate reading relationship with Bloomberg News's wacky headlines. Here are a few we've flagged over the years: Savannah Cries Over Bicycle Lost After Subprime Reset Profit `Not Satanic,’ Barclays Says, After Goldman Invokes Jesus Think About Sin When Bonuses Are Revealed Marijuana-Like High Helps Ex-Trashman’s Syn Battle Solid Sex Darth Wall Street Destroying Debtors With Credit-Default...

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3. May 15, 2012 11:15 PM

   Audit notes: Commercialization, GM and Facebook, Saverin’s taxes

   By Ryan Chittum

   Conor Friedersdorf makes a nice catch on Tom Friedman's Sunday column bemoaning the commercialization of seemingly all aspects of American life: For example, his column is bizarrely titled, "This Column Is Not Sponsored by Anyone," despite the fact that right above it on NYTimes.com there is a banner ad for a Citi/American Airlines credit card. But Friedersdorf says Friedman is...

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4. May 23, 2012 11:03 AM

   How Gawker wants to monetize comments

   Denton’s vision for Gawker Media’s editorial product moves away from posts

   By Felix Salmon

   Back in November, I grappled with the fact that online display ads in general, and banner ads in particular, are clearly not working very well; my suggested alternative was for brand advertisers to embrace the power of the external link. That was one suggestion; there are many, many more. But what they all have in common is that they’re attempts...

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5. February 8, 2012 11:31 AM

   Stories I’d Like to See

   A trove of stories from the Facebook IPO

   By Steven Brill

   In his weekly “Stories I’d Like to See” column, journalist and entrepreneur Steven Brill spotlights topics that, in his opinion, have received insufficient media attention. This article was originally published on Reuters.com. Facebook’s landmark IPO filing suggests lots of meaty stories. Among them: 1. Facebook, third parties and data security: Embedded in the typically long recitation of “risk factors” designed...

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6. May 4, 2012 10:56 AM

   The most important journalist in business news

   Fox Business stakes a gilded claim for Neil Cavuto

   By Ryan Chittum

   Quick: Who's the most important journalist in business news? Is it The Wall Street Journal's Robert Thomson or Paul Gigot? The New York Times's Larry Ingrassia, Andrew Ross Sorkin, or, as Dean has argued, Gretchen Morgenson? Bloomberg's Matt Winkler? I dunno, how about the Financial Times's Martin Wolf or Gillian Tett? Michael Lewis? Nope. The most IMPORTANT JOURNALIST in business...

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7. March 16, 2012 02:16 AM

   The NAA Newspaper Numbers

   By Ryan Chittum

   Alan Mutter looks at the 2011 numbers out of the Newspaper Association of America, which he notes were "quietly published." There's nothing to trumpet here. Print ads tumbled another 9 percent last year. That's a sixty-year low, down two-thirds in a bit over a decade in real terms. Mutter: The combined ad sales for all the newspapers in the United...

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8. April 18, 2012 07:17 PM

   The New York Times Company in 2015

   Trendlines--as of right now--don't point to its demise

   By Ryan Chittum

   Will The New York Times Company survive as a stand-alone firm past 2015? That's unknowable, of course. A lot can happen between now and then. But extrapolating from current trends can give us an idea of where things are going. That's what Ironfire Capital's Eric Jackson does for Forbes, arguing that trendlines suggest that the "basket-case" of a company likely...

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9. February 1, 2012 06:41 PM

   The Old-School Value of Facebook

   By Ryan Chittum

   The New York Times's curtain-raiser on the Facebook IPO this morning asks, "Personal Data’s Value? Facebook Is Set to Find Out." But is that really what Facebook is set to find out? The Times says about all this private data: "It is a siren to advertisers hoping to leverage that information to match their ads with the right audience." You...

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