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May 10, 2012 12:58 AM
Clearly, Quartz wants to help elites go optimize themselves
The Atlantic’s new business site enters a crowded field catering to the 0.1 percent
The Atlantic's big new business-journalism project is off to an inauspicious start. First there's the name: Quartz, which is different, and that doesn’t mean worse, necessarily, but whatever. It's a name. Here's the press release explaining why the venture will be called Quartz instead of The Atlantic Business, Bizlantic, Blantic or, say, Topaz or Borax: “We’re making great progress in our...
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September 26, 2012 06:50 AM
First impressions of Quartz
Atlantic Media’s mobile-first business site looks great, acts “janky”
Quartz, Atlantic Media’s mobile-first business site, launched on Monday afternoon following much fanfare this summer. Straight off, users responded to its decision to organize content by flexible “obsessions” rather than beats, its mobile-first design, and several first-day glitches (possibly related to its heavy reliance on Javascript, which takes a long time to load) that Nieman Lab described as “janky.” Back...
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