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Columbia Journalism Review content tagged Political Advertising

1. December 29, 2011 06:53 PM

   Local TV News, Meet the Internet

   Why are broadcasters trying to block political campaign transparency?

   By Steven Waldman

   The FCC has proposed an important rule change that could make the political system more transparent. Amazingly, the trade associations representing the local TV news industry are opposing it. In exchange for being given the broadcast spectrum by taxpayers for free, broadcasters have long been required to fulfill certain “public-interest obligations” to communities. These used to be fairly significant; now...

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2. November 1, 2012 01:37 PM

   The Ad Wars: Romney’s Last-Minute Deceptions

   Swing state reporters—watch for ninth-inning spitballs

   By Sasha Chavkin

   As the presidential race enters its critical final days, Mitt Romney’s campaign has drawn fire for two advertisements that it is airing in key swing states. The first, ”Who Will Do More?”, criticizes President Obama’s handling of the auto bailout; the second, ”Can’t Afford Another Term,” attacks Obama on welfare reform and deficits. The ads have two key things in...

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3. June 22, 2012 11:09 AM

   Whaddya know—advertising works!

   The Times continues the conversation about Obamacare and public opinion

   By Trudy Lieberman

   If anyone ever doubted that advertising works, the latest example of its persuasive power, documented in The New York Times Thursday, should prompt them to reconsider. A piece by Abby Goodnough strongly suggests that money spent by opponents of the health reform law has helped color public opinion in negative shades. Goodnough reported that the success of opponents in framing...

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