In CJR’s March/April issue, David S. Bennahum, who runs the Center for Independent Media, made the case that targeted Web advertising, which will eventually enable marketers to pinpoint their advertisements to individual readers, will soon become a major piece of the answer to news outlets’ online revenue woes. But how much of a saving grace will it be? Jane Kim spoke with Rishad Tobaccowala, CEO of Denuo, a digital-media-futures company that consults for The New York Times, among others.
No one seems to know definitively if targeted Web advertising will help newspapers enough. Will it?
Targeted Web advertising is essential for newspapers, because marketers are interested in buying audiences rather than space. Behavioral targeting should allow publishers to increase their revenue per impression by a factor of two to five times. But it alone isn’t likely to turn publishers from not being profitable to being profitable.
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I think the answer to the question asked in this article is answered by the "Complete access to this article will soon be available for purchase..." line just under the first two paragraphs!
>> No one seems to know definitively if targeted Web advertising will help newspapers enough. Will it?
I'm guessing the ansewr is... no.
Posted by David Marks on Thu 4 Jun 2009 at 05:11 PM
Gorilla marketing in today's economy is everything, marketing to get through the recession!
If your interested in web optimization for your site, there is a free site for uploading video ads for your business, they also have image uploads if you are not yet up to videos. The more sites you can link to the greater your market will be. They have a free link exchange as well.
http://adwido.com
Posted by Jonathan on Sat 20 Jun 2009 at 05:00 PM
Gorilla marketing in today's economy is everything, marketing to get through the recession!
If your interested in web optimization for your site, there is a free site for uploading video ads for your business, they also have image uploads if you are not yet up to videos. The more sites you can link to the greater your market will be. They have a free link exchange as well.
http://adwido.com
Posted by Jonathan on Sat 20 Jun 2009 at 05:01 PM
Website optimisation is a powerful technique that many neglect.
know that video advertising marketing and link exchange is very important to small businesses. After getting booted off you tube.com ,there are sites like htt://adwido.com that gives you free link exchange,video uploads and even a simple web page that will link to your business site.
Posted by charlie on Mon 22 Jun 2009 at 10:57 AM