From the newsroom at CBS, where I have spent the majority of my days since I took a desk assistant job here in November, I have an abundance of time to think about why I find the job so mind-numbing. Surrounded by the metal devices that take in and transmit satellite data, I gaze longingly at the leftmost in a bank of televisions that hang from the ceiling. This is the TV tuned to CNN: the only network that is, slowly but surely, embracing participatory journalism by incorporating their audience into their coverage.
I imagine the excitement that my counterparts in the CNN newsroom face as they field reports and comments from both their higher-ups and an engaged audience. When jerked back to reality by the ring of a telephone, my surroundings are an invariable disappointment. If traditional newsrooms like CBS’s don’t embrace the culture of audience participation—not just acknowledging but also incorporating engaged news consumers—then not only will the audience lose interest, so will young journalists like me.
I was born late enough to have always used the Internet, and so my journalistic aspirations involve making waves on the Web rather than publishing the perfect print piece or producing a regular radio or television newscast. Because of this, I watch my colleagues at CBS with the same anthropological interest that they reserve for “the blogs.” And I’ve come to realize that the torpor of the job elicits the same frustration in a few of them as it does in me, only for different reasons.
These broadcast veterans are not upset because listeners are left so thoroughly out of the newscast (why would this seem odd to them?). Rather, they’re mad because the audience is not interested in the stories that they want to tell. A radio anchor storms out of his studio yelling: I can’t do this anymore… I’m going home to bed if I have to lead another hourly with Chicago when there is an actual war going on in Afghanistan. When I receive a call from a stringer in India who wants to do a piece on three hundred Bangladeshis drowned in the Bay of Bengal, an assignment editor tells me No, Americans aren’t interested in that, it’s too far away. “How do you know?” I think.
Traditional news outlets aren’t yet taking full advantage of technology’s ability to shrink distances. It’s shocking to me that the only way for a listener or watcher to make constructive criticisms or suggestions is to call the “angry listeners line”—really just a depository of unchecked voicemail messages. When an older gentleman calls, he catches my attention by asking: “Why are you guys all of sudden trying to entertain me with these American Idol type sound effects when all I want is the news?” I can only agree and hang up politely.
This man is one of thousands of news addicts out there, listening and watching. Wouldn’t it be great if there were a way for their comments to reach the executive editors of a newscast, rather than just a lowly assistant like me? Granted, lucid suggestions will be peppered with crazed rants and everything in between, but does that diminish the need for a platform to absorb audience criticisms? This is, after all, the norm on any weblog.
News consumers aren’t as passive as they used to be. Eleven thousand people volunteered their time over the course of the election to complete unpaid assignments for the Huffington Post; in less than a year, CNN has recruited almost a quarter of a million IReporters; there are at least a hundred and twenty thousand new blogs started every day. “Lazy news consumption” has not, as Michael Hirschorn suggests in the February/March issue of The Atlantic, become the norm.

great article sus.... rick sanchez can be a total douche, and ali velshi is the devil, but cnn has been evolving in a way that's palpable and while i used to scoff at their melodrama, lately i've noticed a more toned down, user friendly, participatory kind of network, that has embraced the "new age" of communication, rather than fight it.
hurrah for you for seeing beyond the ticker frenzy. there really is something going on... even if its fleeting.
#1 Posted by zoboxrox, CJR on Thu 12 Feb 2009 at 11:27 AM
Great article--as a fellow aspiring journalist and a desk assistant at another tv news organization, I share similar thoughts. Even with the innovations that the internet and new media provide, we must continue to maintain quality and freshness to coverage.
#2 Posted by Ella, CJR on Thu 12 Feb 2009 at 12:13 PM
Read this article with great caution!!! One month and a half of work (subtract the sick days and the no-show days) of simply appearing at CBS, does not a job make. I challenge the validity of this article. It appears to me that Susannah still harbors some resentment for being called out on her laziness and nonexistent "work ethic". The irony. Priceless.
#3 Posted by anonymous, CJR on Fri 13 Feb 2009 at 02:41 PM
In response to the above anonymous comment: This essay was meant to emphasize the importance, as I see it, of audience-engagement by major media outlets. I continue to suspect that the more interaction that occurs between general interest sources of news and the public, the better it will be for democracy. I wrote this with regard to all outlets, and had no intention of leveling a personal attack on CBS News or any of its employees.
#4 Posted by Susannah Vila, CJR on Sun 8 Nov 2009 at 11:21 PM