Likewise, the Des Moines Register’s Jennifer Jacobs employed a scathing lede in her excellent report on “Believes,” which also included detailed evidence and links to help readers understand the dispute:

Independent fact checkers have debunked President Barack Obama’s previous allegations that Mitt Romney was responsible for outsourcing jobs, but the Democrat will soon air his third TV ad in Iowa going after his Republican rival on the same claim.

Of course, many news outlets may not want to rely on Factcheck.org’s reporting of this story despite the site’s excellent (albeit imperfect) track record. It’s of course possible that Jackson and Kiely’s conclusions are not the right ones or that new facts will emerge if further inquiries are made. In that case, however, journalists need to do the hard work of re-reporting the story themselves rather than simply treating the facts as a matter of dispute or ignoring them altogether.

Beyond these specific charges, journalists need to figure out how to acknowledge the complexity of the outsourcing issue while summarizing Romney’s history at Bain in an accessible and accurate manner for readers. It’s true, as the AP’s Beth Fouhy put it in an ad watch of “Believe,” that “Bain did invest in businesses that moved jobs overseas to cut costs—a trend that began in the 1990s and which many US companies followed.” Voters have every right to know this and to form their own opinion about Bain’s role in the transformation of American business practices during this period. But as Factcheck.org showed, the specific cases cited by the Obama campaign largely concern actions taken by those companies during a period in which Romney was not making operational decisions at the firm. Journalists must be clear about this distinction.

Romney’s history at Bain will come up again and again during this campaign. It’s time for reporters and editors to pioneer a better approach to covering this issue.

Staff writer Greg Marx contributed to this report.

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