MICHIGAN — Quinn Klinefelter is a longtime news editor at WDET, the National Public Radio station in Detroit. His voice is easily recognizable, and so, apparently, is his face. Klinefelter recalls walking down a block, absorbed in his thoughts, when he passed a man he’d never met. They were several yards past each other when the man turned back and yelled, “Kill the newsman! Kill the newsman!”
“It seems,” Klinefelter said mildly, “he meant me.”
Despite that mistrust from (at least some members of) the public, Klinefelter’s work is fueled by a sense of the public good. Politics was never his first love, but he chose to make it his beat because of its sheer urgency. “A lot of decisions that are made [by politicians] are because of incredible inside pressure, and not to help the public,” Klinefelter said. “If I were to do anything as a reporter to help push back on that, I’ll be doing important work.”
It’s a sentiment shared by many journalists in Michigan, where political reporting varies from extraordinary to humdrum to disappointing. But reporters here operate in a challenging environment—not just the retrenchments and layoffs that have made the state a symbol of the shrinking newspaper industry, but also a policy context that earned the state a failing grade from the State Integrity Investigation’s “corruption risk report card,” including low marks for “lobbying disclosure” and “public access to information.” All that could make it harder for reporters to see through a thicket of obfuscation this campaign season, even as the stakes are high: in addition to state and federal House races, the most recent polls suggest the contests for president and U.S. Senate, generally thought to favor Democrats, may be narrowing.
Against that backdrop, I recently reached out to some of Michigan’s leading political reporters to ask what they’re worried about going into this campaign, what strategies they have to surmount those obstacles, and what would help them do their job better. Here’s what I heard:
Dealing with information overload—and scarcity
Rick Pluta, Michigan Radio’s state Capitol bureau chief, said that he is “completely overwhelmed with information” from dozens of political and issue campaigns shoveling emails into his inbox. “It’s convenient (when campaigns email me) because I can check it at my convenience, but it’s not very manageable,” he said. In a streamlined world, there would be fewer candidates focusing on fewer issues, “and they would be waiting by the phone the minute I call.”
In the meantime, Pluta makes sharp decisions on what to pay attention to, leaving “hundreds of other messages and calls” ignored. Particularly in February, with Michigan’s primary in the national spotlight just as Pete Hoekstra, the Republican challenger to Debbie Stabenow’s U.S. Senate seat, ran a Super Bowl commercial widely decried as racist, Pluta said his ability to prioritize stories was tested. “It’s just a work in progress for everyone,” he said.
Klinefelter said that the rise of social media presents an inviting landscape for stories to be ignited, and shared. “But those stories aren’t often factchecked,” he said. “And once the information’s out there, how do you take it back?”
And Marisa Schultz, a Detroit News reporter covering her first presidential race, said that “following the money” is her key challenge. “In addition to tracking contributions from Michigan residents and groups to campaigns and committees, it’s also challenging to keep track of spending from campaigns and outside groups, especially on advertising,” Schultz said. “It would be extremely helpful if TV stations would make ad buy information available electronically,” she added. (Under a new FCC rule, many stations will have to do just that soon, though even the electronic data is likely to be in cumbersome formats for now; see here and here for thoughts on how journalists can make the most of the new rule.)
Schultz added that she’s finding communications from political campaigns to be “fairly smooth,” if sometimes roiled in overheated rhetoric.
A teacher would be fired if her lectures were as unpredictable as the events the news media must investigate. This is one of two biggest reasons why surveys by the news media have shown repeatedly that the average American is too ignorant to vote intelligently. Thank God that most Americans don't vote must be the motto of reporters. Because no one in the news media is interested in communicating like a teacher. That is surprising because much of what reporters do is ineffective because they don;t want to change their "professional standards." Consider the tax code. It is full of special interest exemptions for the most powerful special interest groups because our political system rewards power. But if every daily newspaper would just publish a one page report on our tax code and distribution of income every year on April 15, ordinary people would be shocked and insulted by what they read. And then every year their anger will grow stronger if nothing is done to correct those flaws. And the April 15 one page report will become a deadline for politicians to do something. With the current professional standards for journalism, an shocking report on the tax code is forgotten by voters in a more colorful world of Weiner scandals et al. The news media lack of discipline in reporting information is the reason why the news media is ineffective. But no one cares. And that includes the intellectuals who work at CJR.
#1 Posted by Stanley Krauter, CJR on Tue 15 May 2012 at 12:13 PM