As I say, a paywall is not an end. It’s really a beginning, a chance for a new start. But it’s only a chance. Combativeness toward critics is okay; belligerence is probably not. There’s no template for being great. The Toronto Star will have to find its own way. But it starts with an attitude, and it’s the “We’ve kept the faith with readers” idea that will make the paywall work.

h/t Jay Rosen via Dan Gillmor.

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Dean Starkman Dean Starkman runs The Audit, CJR's business section, and is the author of The Watchdog That Didn't Bark: The Financial Crisis and the Disappearance of Investigative Journalism (Columbia University Press, January 2014). Follow Dean on Twitter: @deanstarkman.