But still, DealBook’s focus is explicitly Wall Street-centric, as a recent Times press release itself says (my emphasis):

Launched in October 2001 as a daily financial report sent by Mr. Sorkin via e-mail, DealBook has since grown exponentially to serve the C-Suite audience, establishing itself as an essential, trusted source of news for industry leaders in finance, banking, brokerage, legal and real estate.

Now, I don’t think I’m going out on a limb here to say that the C-Suite interest and the public interest aren’t always in perfect alignment (how’s that for understatement?).

We’re optimistic here, so we won’t take that “serving C-Suite” bit too literally.

But it’s worth watching closely.

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Ryan Chittum is a former Wall Street Journal reporter, and deputy editor of The Audit, CJR's business section. If you see notable business journalism, give him a heads-up at rc2538@columbia.edu. Follow him on Twitter at @ryanchittum.