Or this:

That Mr. Bernanke was a Republican came as a surprise even to longtime colleagues like Alan S. Blinder, a Princeton economist who had been the Fed’s vice chairman during the Clinton administration. Mr. Bernanke, who is soft-spoken, is socially liberal but fiscally conservative.

Oh, he’s a Republican. This Times construction plays into the Fed conceit that politics are irrelevant, when of course they certainly are relevant.

It’s somehow an odd moment to run a big Bernanke profile, especially one that doesn’t break much news. Sure, it’s good to know what’s on the Fed chairman’s reading list, and that:

He is tempted to buy an iPad but isn’t sure he can justify the cost. He likes to drive, but stays under the speed limit, friends say.

But, some 3,600 words later, readers deserve a bit more. This is a very important person, at a very important moment.

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Holly Yeager is CJR's Peterson Fellow, covering fiscal and economic policy. She is based in Washington and reachable at holly.yeager@gmail.com.