Amoss wrote that there 41 million visitors last year to, which works out to 3.4 million a month. But Mathews says, according to Poynter, that’s what the site got in 2011: had 3.4 million unique visitors a month in 2011. In 2012, it had 4.2 million.

I emailed both Amoss and Mathews yesterday for comment and will update if I hear back.

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Ryan Chittum is a former Wall Street Journal reporter, and deputy editor of The Audit, CJR's business section. If you see notable business journalism, give him a heads-up at Follow him on Twitter at @ryanchittum.