The print circulation numbers aren’t the only ones to look at skeptically. Rebecca Theim, a former Picayune reporter who started ThirtyDASHThirty last summer to help laid off Picayune employees, points out to me in an email that the Web traffic numbers Mathews announced don’t match up with ones Amoss published last month in advance of a 60 Minutes piece on the paper.
Amoss wrote that there 41 million visitors last year to nola.com, which works out to 3.4 million a month. But Mathews says, according to Poynter, that’s what the site got in 2011:
NOLA.com had 3.4 million unique visitors a month in 2011. In 2012, it had 4.2 million.
I emailed both Amoss and Mathews yesterday for comment and will update if I hear back.
I love getting a paper 7 days a week....used to subscribe to the times picayune when my husband was employed as a photographer. Now, I take the Advocate & Scott shoots part-time for them. Best of both worlds!
#1 Posted by Leslie threlkeld, CJR on Fri 22 Feb 2013 at 04:05 PM
Caution merited - you should verify the "throwing papers" statement, since there has been a community edition of the paper tossed for free on porches every Thursday.
#2 Posted by 504crank, CJR on Sat 23 Feb 2013 at 03:57 PM
http://www.syracusenewtimes.com/newyork/article-6446-post-mortem.html
Story on the Syracuse Post Standard, also advance.
This is a perfect "target" for a review. Columbia J school vs Newhouse PR school.
#3 Posted by bob, CJR on Sat 23 Feb 2013 at 04:21 PM
I cancelled my 20 year subscription after the last election when so many races were undecided for the T-P's Wednesday edition. It took 3 months before they stopped delivery and charging me. I complained to Visa and the money was returned. I am sure I was counted as a subscriber through the end of the year.
#4 Posted by John-Christopher Ward, CJR on Tue 26 Feb 2013 at 03:32 AM
They will spin all they have as to not be effected by the "noise" of the Advocates new 20k subscribers + must have made $ with all the cuts and sale of infrastructure.
We also canceled our close to 20 year subscription, and actively avoid all NOLA.scum online- then had to call repeatedly and demand they stop throwing that Dirty TP on our doorstep. I'm sure they will count the ones that landed...
Best from Freret,
Andy Brott
#5 Posted by Andy Brott, CJR on Wed 27 Feb 2013 at 10:13 AM