Amoss wrote that there 41 million visitors last year to nola.com, which works out to 3.4 million a month. But Mathews says, according to Poynter, that’s what the site got in 2011:
NOLA.com had 3.4 million unique visitors a month in 2011. In 2012, it had 4.2 million.
I emailed both Amoss and Mathews yesterday for comment and will update if I hear back.