“You may well see something soon from the U.S. agencies,” said Melanie Sabo, assistant director for anti-competitive practices at the FTC’s bureau of competition. She said she was speaking for herself and not the agency. “But I can’t promise anything.”
It’s unclear why both papers had major stories on the same angle on the same day—there’s not much of a news peg. But we’ll take it.
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On The Atlantic, the NYT story gives it much less play but does note at the bottom that the company's branded conferences "now make up more than 14 percent of its total revenue." That's about $4.5 million, which isn't all that far from the $6.1 million in digital ad revenue.
That's not surprising -- the reorientation around the Web and aggressive efforts to franchise the brand name are the two defining features of The Atlantic over the last few years, so it makes sense that that's where revenue growth is coming from. It's also not surprising that the Times emphasized the Web angle, which a) slots easily into the running debate over whether news orgs can make money online, and b) is probably more flattering to journalists' egos.
(Of course, those conferences cost something to put on too, but the Times article doesn't list those costs so we don't know how much the events contributed to overall profits.)
#1 Posted by Greg Marx, CJR on Thu 16 Dec 2010 at 01:38 PM
As a moderate liberal Democrat I take Atlantic so I can go into the archives when so desired. Also, though they claim conservative Republican, they have also put Pres. Bush in his place regarding Guantanamo in particular and other items are not necessarily "conservative" but mostly common sense actions needed by both sides. They are also more stable with money sent for subscriptions even if "lost" for a period of time. With a few liberal magazines, I have more difficulty having them record my check and then "find" that which gets lost. We also have to remember that many liberal magazines,i.e. Harpers and The Nation are not for profit. I don't know which Lapham's Quarterly is.
But that's why I refuse to subscribe and/or renew online. It's too easy to get lost and I end up paying twice. I spend over $1000 annually for magazines and newspapers so I don't have money to replace lost payments.
The Atlantic still has items I like being there but others I don't. As the Spanish say "Asi es la vida!" If the Atlantic is true to its word, it will put out where its profits came from even though The Times didn't.
#2 Posted by Patricia Wilson, CJR on Thu 16 Dec 2010 at 03:39 PM