The most outspoken voices clamoring for wild innovation are often the younger, more affluent, more urban, and more tech-savvy (often media) people griping on Twitter, who don’t want to pay for cable, but also want to watch the Olympics and “Game of Thrones” whenever they feel like it. This is all fine and well — if journalists weren’t talented at raising awareness, they wouldn’t be very good at their job — but the impetus to blow up the old TV/cable business model isn’t as strong as we’d like it to be. Between 80 and 90 percent of households have a cable subscription, and the level has been pretty steady for the last ten years. The estimated number of households who qualify as “cable-cutters” is as low as 2 percent.
It’s yet another reason to remember that the people you follow on Twitter are not representative of the broad swath of Americans.