The Occupy Wall Street movement is already having its dissent commodified.
As BagNews shows, this Maybelline commercial shows its models prancing around in co-opted Occupy imagery (UPDATE: Or not. BagNews updates its post to note that the Maybelline commercial predates Occupy by a year, though it asks whether it’s been rolled out again for the events):
This ad is offensive even if you’re not partial to the protests, in no small part because it’s just awful advertising. Adbusters, which kicked off the protests, ought to love this one pitching makeup for the $46 billion cosmetics company L’Oréal. I’m pretty sure they’re not self-aware to understand that this is exactly the kind of thing Occupy is protesting. That the terrible background music drones “Things are getting better” shows that.
Watch the ad and then go read Matt Taibbi’s excellent essay on how Occupy is a “a rejection of what our society has become”:
What both sides missed is that OWS is tired of all of this. They don’t care what we think they’re about, or should be about. They just want something different.
We’re all born wanting the freedom to imagine a better and more beautiful future. But modern America has become a place so drearily confining and predictable that it chokes the life out of that built-in desire. Everything from our pop culture to our economy to our politics feels oppressive and unresponsive. We see 10 million commercials a day, and every day is the same life-killing chase for money, money and more money; the only thing that changes from minute to minute is that every tick of the clock brings with it another space-age vendor dreaming up some new way to try to sell you something or reach into your pocket. The relentless sameness of the two-party political system is beginning to feel like a Jacob’s Ladder nightmare with no end; we’re entering another turn on the four-year merry-go-round, and the thought of having to try to get excited about yet another minor quadrennial shift in the direction of one or the other pole of alienating corporate full-of-shitness is enough to make anyone want to smash his own hand flat with a hammer.
— Jack Abramoff tells us how the revolving door in Washington really works, in a Bloomberg op-ed. Here he is on congressional staffers, the twentysomethings who run a surprising amount of the show:
Most staff were fiercely loyal to their boss and to the institution they served. But, once they thought there was a chance to join our firm sometime down the line, they switched teams — psychologically first, and then in conduct. Understanding this, we would drop hints about the gilded life that awaited them on K Street, or share jokes with them about our future together as colleagues.
Staff members who thought they might be hired by our firm inevitably began acting as if they were already working for us. They seized the initiative to do our bidding. Sometimes, they even exceeded the lobbyists’ wishes in an effort to win plaudits. From that moment, they were no longer working for their particular member of Congress. They were working for us. They would alert us to any inside information we needed to serve our clients. They would quash efforts to harm our clients, instead seeding appropriations and other benefits for them. I emphasize: They were working for us…
During my years as a lobbyist, I saw scores of congressional staff members become the willing vassals of K Street firms before soon decamping for K Street employment themselves. It was a dirty little secret. And it is a source of major corruption in Congress.
There is only one cure for this disease: a lifetime ban on members and staff lobbying Congress or associating in any way with for-profit lobbying efforts.
— Yet more confirmation that News Corporation still doesn’t get it.
The Guardian reports News International’s lawyer said this to a judge in a phone-hacking hearing:
Michael Silverleaf QC, for News International, said: “it is not appropriate for claimants to conduct a crusade. The proceedings must not be conducted as a witch-hunt against my client.”

Um. The Maybelline commericial is more than a year old...
#1 Posted by Sam L, CJR on Sat 19 Nov 2011 at 04:54 PM
Yeah, Ryan's link mentions that in an update:
"I just exchanged emails with Steve Hall from Adrants. Steve points out an important fact that I somehow missed. That is, that the video is a little over a year old. I apologize for the intimation that the ad was new and specifically designed to co-opt the Occupy movement.
That said, however (and this is probably the reason I didn’t pick up on the date), isn’t it curious I saw this in the theatre just a couple days ago? I imagine these ad people are savvy enough to see the opportunity/resonance today even if they had this sitting on the shelf — especially after the engagement with the police on the Brooklyn Bridge catapulted OWS to the big time...To the extent I misled anyone or caused incorrect conclusions to be drawn against anyone in the visual industrial complex, my bad (this time)."
Whoops.
#2 Posted by Thimbles, CJR on Sat 19 Nov 2011 at 06:10 PM
Looks like the OWS Hissy Fit is finally over.
The livestream channel currently lists 650 viewers worldwide:
http://www.livestream.com/occupynyc
About 300 fewer viewers than are watching the live Paso Fino Horse show:
http://www.livestream.com/youhorse
The OWS crowd could live without showers or toilets, but when they took down the chow line, it was all over.
#3 Posted by padikiller, CJR on Sat 19 Nov 2011 at 06:51 PM
http://jimromenesko.com/2011/11/18/my-bizarre-departure-from-poynter/
[Four days after the press watchdogs at the Columbia Graduate School of Journalism posted their “Romenesko Saga” story, I received an invitation to return to aggregating — from, of all places, the Columbia Graduate School of Journalism.
Here’s a portion of Mark Glassman’s email:
"Columbia’s Journalism School is putting together a new website about
business journalism education, and we were wondering if you might be
interested in contributing. …
We think your skills as an aggregator and your critical eye make you
an excellent candidate for this type of piece, and we’d love to get a
dialog going. I realize this must have been a rocky last few days for
you, but if you’re interested, we’d love to discuss the opportunity as
soon as possible, as the site is launching next month."
Thanks, I said, but I’m going to pass.]
I would not be offering work to someone if I were in the middle of such a major news story on that person, under these circumstances.
But of course mere rubes in the public do not understand the crosscurrents of behavior in the towers of ivory where the antelope play.
A good story for CJR's The Audit, perhaps. After the latest post has been corrected.
#4 Posted by Clayton Burns, CJR on Sun 20 Nov 2011 at 06:41 PM
WTF?
You mean Clayton actually posted a meaningful post?
So while CJR is making excuses for Romenesko here, the Columbia School of Journalism is also recruiting him? For real?!
What a JOKE!
#5 Posted by padikiller, CJR on Mon 21 Nov 2011 at 12:09 AM
WTF! You are a goof, 'padikiller.' I don't want to start the morning right with your cursing.
Time to go to your day job. Harvesting containers for a precarious living.
#6 Posted by Clayton Burns, CJR on Mon 21 Nov 2011 at 11:31 AM
Still no update to reflect the R E A L I T Y that Maybelline didn't use any "co-opted" imagery?
Do you guys even care about the truth here?
#7 Posted by padikiller, CJR on Mon 21 Nov 2011 at 09:31 PM