Journalists will have gone extinct - many of them having tired of being paid advertisers for rich folks, or the brands they love. People will have stopped using newspapers. And started doing things for themselves.

But men and women who made it their job to figure out what the community needs will have etched out a space in memory. They will be able to have secured a narrative arc for the community they served and the brand that listened to it.

And the kicker, which sends the bullshit meter all the way to 11:

As you are flipping through the sound bites tonight about Syria or other war panic, think to yourself about what the story for your civilization should be.

I bet it doesn’t look like fear, or loathing. It looks like the people you love and work with, articulated faces in the stream of human progress. And that will often come from the sources, and in many cases, that means it’ll be coming from brands.


 

Ryan Chittum is a former Wall Street Journal reporter, and deputy editor of The Audit, CJR's business section. If you see notable business journalism, give him a heads-up at rc2538@columbia.edu.