As you are flipping through the sound bites tonight about Syria or other war panic, think to yourself about what the story for your civilization should be.

I bet it doesn’t look like fear, or loathing. It looks like the people you love and work with, articulated faces in the stream of human progress. And that will often come from the sources, and in many cases, that means it’ll be coming from brands.

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Ryan Chittum is a former Wall Street Journal reporter, and deputy editor of The Audit, CJR's business section. If you see notable business journalism, give him a heads-up at Follow him on Twitter at @ryanchittum.