But there is another reason, of course - and it has to do with the Grand Implant Agenda: the more Google knows about us, the easier it can make predictions about what we want - or will want in the near future. Google Now, the company’s latest offering, is meant to do just that: by tracking our every email, appointment and social networking activity, it can predict where we need to be, when, and with whom. Perhaps, it might even order a car to drive us there - the whole point is to relieve us of active decision-making. The implant future is already here - it’s just not evenly resisted.

You may think “Grand Implant Agenda” is outlandish, but then again you probably wouldn’t think a billionare would show up to a press conference with the governor of California looking like this:

(photo via the AP)

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Ryan Chittum is a former Wall Street Journal reporter, and deputy editor of The Audit, CJR's business section. If you see notable business journalism, give him a heads-up at rc2538@columbia.edu. Follow him on Twitter at @ryanchittum.