Fortunately nowadays we have Evgeny Morozov to question, sharply, where these powerful people want us to go. He writes in the Financial Times about the dangers of an all-knowing Google:

Let’s give credit where it is due: Google is not hiding its revolutionary ambitions. As its co-founder Larry Page put it in 2004, eventually its search function “will be included in people’s brains” so that “when you think about something and don’t really know much about it, you will automatically get information”…
Thus, when last year Google announced its privacy policy, which would bring the data collected through its more than 60 online services under one roof, the move made business sense. The obvious reason for doing so is to make individual user profiles even more appealing to advertisers: when Google tracks you it can predict what ads to serve you much better than when it tracks you only across one such service.

But there is another reason, of course - and it has to do with the Grand Implant Agenda: the more Google knows about us, the easier it can make predictions about what we want - or will want in the near future. Google Now, the company’s latest offering, is meant to do just that: by tracking our every email, appointment and social networking activity, it can predict where we need to be, when, and with whom. Perhaps, it might even order a car to drive us there - the whole point is to relieve us of active decision-making. The implant future is already here - it’s just not evenly resisted.

You may think “Grand Implant Agenda” is outlandish, but then again you probably wouldn’t think a billionare would show up to a press conference with the governor of California looking like this:

(photo via the AP)

 

Ryan Chittum is a former Wall Street Journal reporter, and deputy editor of The Audit, CJR's business section. If you see notable business journalism, give him a heads-up at rc2538@columbia.edu.