The LA Times, in part two of its three-part health-care series, is very interesting on health care companies transforming themselves into banks.

Federal banking regulators insisted on classifying WellPoint as a healthcare company. And that was interfering with its efforts to open a bank.

The Federal Reserve Board eventually agreed that the company’s core insurance business could be considered financial services. But what about its mail-order pharmacy and its program for managing chronic diseases, which was overseen by WellPoint doctors and nurses? Wasn’t that healthcare?

WellPoint finally convinced the Fed that those activities were merely “complementary” to its main business — financial services. It pledged to limit them to less than 5% of total revenue.

That a medical insurer would agree to keep a lid on healthcare expenditures so it could get approval to open a bank illustrates a fundamental change in the industry: Insurers are moving away from their traditional role of pooling health risks and are reinventing themselves as money managers — providers of financial vehicles through which consumers pay for their own healthcare.

The NYT looks at how the bad economy is already affecting Americans’ health: People are cutting back on their prescribed medicines to make ends meet. Through August, drug sales were down.

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