“When I read the description, it was like, ‘Actors, comics, musicians,’ — whatever,” Mr. Levinson said, “‘Would you be interested in traveling the country? Would you be interested in dressing like a giant smoothie?’ Well, on all of those fronts, kind of, yes.”
For his entry, he stared into the camera, writhing and singing lyrics like, “I wanna found a new country in Asia and call it Cupistan.” There were 95 entries, but his won easily.
“Everyone just kind of fell in love with Joel,” said Chris Morocco, a Planet Smoothie executive. “We had people coming in singing the jingle.”