Take a look at Audit Chief Dean Starkman’s speech last month to the Narrative Arc conference at Boston University.

Dean’s riffing off his “Confidence Game” piece on the future-of-news debate and why “the story is the thing.” (Dean’s part starts at about 13:40):

Here’s the transcript.

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Ryan Chittum is a former Wall Street Journal reporter, and deputy editor of The Audit, CJR's business section. If you see notable business journalism, give him a heads-up at rc2538@columbia.edu. Follow him on Twitter at @ryanchittum.