If anything, the Quran burning story shows the impact of Journalism 1.0, not 2.0. This news was carried through legacy distribution channels. The student was not a citizen journalist or a blogger, but a stringer who was asked to report on the event for a wire service. And far from being a “one-man brand,” the stringer’s name wasn’t even on the story, which he told me was substantially edited.
As for the student going against the flow to seek attention, you assume incorrectly. Andrew Ford, the student, told me that the Miami bureau chief for AFP received the press release and asked him to cover the “trial” and burning. Ford had covered some of the events at the church last fall, so they already had a relationship.