So if you’re a huge publicly-listed corporation, by all means create an elaborate paywall in the hopes that people will decide that they need your content and will just have to pay for it. Every so often, that can work, as it has at the FT and the NYT. But frankly I don’t think those examples are particularly replicable: they’re both sui generis in many ways. Instead, it seems to me, the most promising aspect of content payments is at the other end of the spectrum. Build up a relationship with your readers, in large part by giving your content away for free; ask for money with pride and shamelessness; and place no cap on how much you let your readers spend. Give them the opportunity, and you might be very surprised at what they’re willing to buy.
06:50 AM - March 5, 2013
Content economics, part 2: payments
How and why people fork over money for media
Serial creators don’t know what will happen to Adnan Syed - New developments in his legal case suggest that the outcome is wide open
The press is responsible for ignoring Bill Cosby rape allegations - Where were journalists 10 years ago when claims originally surfaced against him?
Journalism has a plagiarism problem. But it’s not the one you’d expect - Fareed Zakaria’s case highlights news organizations’ ethical grey areas
4 topics John Oliver explained more clearly than television news - The political satirist brings explainer comedy to HBO viewers
Will radio save science journalism? - WNYC will soon have a new health unit
Email blasts from CJR writers and editors
“[T]here was little that justified CNN’s egocentric coverage”
“[I]n spite of all the good reasons not to use the phrase, it is still very easy to find in the US press, even in headlines”
“Right now, my immediate plan is to go to work as a lay therapist at The Intercept to bring the healing there so John Cook and Matt Taibbi can return. I have great interpersonal skills.”
“Like the US drone program itself, this deceitful media practice continues unabated”
Greg Marx discusses democracy and news with Tom Rosenstiel of the American Press Institute
Who Owns What
A report from the Columbia University Graduate School of Journalism
Questions and exercises for journalism students.