So if you’re a huge publicly-listed corporation, by all means create an elaborate paywall in the hopes that people will decide that they need your content and will just have to pay for it. Every so often, that can work, as it has at the FT and the NYT. But frankly I don’t think those examples are particularly replicable: they’re both sui generis in many ways. Instead, it seems to me, the most promising aspect of content payments is at the other end of the spectrum. Build up a relationship with your readers, in large part by giving your content away for free; ask for money with pride and shamelessness; and place no cap on how much you let your readers spend. Give them the opportunity, and you might be very surprised at what they’re willing to buy.
06:50 AM - March 5, 2013
Content economics, part 2: payments
How and why people fork over money for media
Virginian-Pilot journalists: Corporate management pressure is stifling coverage - “Lovers of journalism in this newsroom are pissed. It’s bad.”
Paper files public records request—and city’s response is a lawsuit - Local officials argue Montana courts should strike balance between privacy and disclosure
BBC Pop-Up reports from small town America - A small team is traveling across the United States for six months in hopes of finding underreported local stories
What game design can do for journalism - Three newly selected fellows at American University talk about the medium’s future
Timeline, an app based on ‘the history of…’ - But chronology doesn’t reveal everything
Email blasts from CJR writers and editors
“Momentarily forgetting I was pregnant, I jockeyed for a position close enough to capture the initial moments of euphoria, hurling myself into the mix of hundreds of frenzied relatives. As the weight of men started to close in on me, I realized how vulnerable I was and started to panic.”
“It should be made clear, in law, that the tasks security reseachers do to make the net more secure and journalists do to understand and contextualize the truth for the public are not crimes”
People have become less trusting of major institutions, according to the annual Edelman Trust Barometer. And large majorities doubt that businesses want to make the world a better place.
Public editor Margaret Sullivan on why the paper should have published the images.
Greg Marx discusses democracy and news with Tom Rosenstiel of the American Press Institute
Who Owns What
A report from the Columbia University Graduate School of Journalism
Questions and exercises for journalism students.
Hey millionaire tech bros: Have patience with the editorial process – Chris Hughes probably wanted to enable great journalism at first. Then the dust settled and before you know it, he’s shaking everything up again