So if you’re a huge publicly-listed corporation, by all means create an elaborate paywall in the hopes that people will decide that they need your content and will just have to pay for it. Every so often, that can work, as it has at the FT and the NYT. But frankly I don’t think those examples are particularly replicable: they’re both sui generis in many ways. Instead, it seems to me, the most promising aspect of content payments is at the other end of the spectrum. Build up a relationship with your readers, in large part by giving your content away for free; ask for money with pride and shamelessness; and place no cap on how much you let your readers spend. Give them the opportunity, and you might be very surprised at what they’re willing to buy.
06:50 AM - March 5, 2013
Content economics, part 2: payments
How and why people fork over money for media
Stop using ‘Brooklyn’ to mean hipster neighborhoods - Elite-oriented outlets typically only cover the borough’s most affluent, Manhattan-adjacent neighborhoods
The Reporters Committee is about to start suing people to help journalists - Katie Townsend joins the organization as its first litigation director
How a Nebraska newspaper kicked off a major prison sentencing scandal - The Omaha World-Herald found that hundreds of inmates were being released early
On media freedom, United Nations plays by its own rules - Months of international crises raises the stakes for reporting on the UN, but investigative journalists remain without a right to information
Keep calm and write a headline worth reading - Ease up on the exaggerations because someday you may need those explosive adjectives when a truly big story lands
Email blasts from CJR writers and editors
Apple included language in its first Transparency Report to say that it had not been subject to a Section 215 Patriot Act request. That language is now gone.
Buzzword, buzzword, buzzword. Isn’t the buzzword on your mind now? Perhaps it is on other people’s minds? Read on or you’ll be clueless, dated, and without any friends in the world. Buzzword again!
The British reporter-turned-editor has made good on her promises to bring politics to the magazine, win some very big-deal journalism awards, and secure the most interesting exclusive interviews
From Guatemala to New Haven, and still in limbo
Greg Marx discusses democracy and news with Tom Rosenstiel of the American Press Institute
Who Owns What
A report from the Columbia University Graduate School of Journalism
Questions and exercises for journalism students.