• Our analyses represent our best independent judgments rather than our preferences, or those of our sources, advertisers or information providers
• There are no hidden agendas in any of our journalistic undertakings .
All companies profess business integrity. But the impact of our work on the work of others, and on their lives and fortunes, places special responsibilities upon all Dow Jones employees.
That’s as good a reminder as any of what a lofty—and precarious—place the Journal occupies, not just in business news, but in business itself.
Standards that may be acceptable in Europe or at other News Corp. units won’t cut it here.