the audit

FT’s New Site Is Big. Really Big.

The Financial Times has redesigned its Web site, and on first impression, it’s just awful. Why are its Web readers, who surely trend younger than print...
November 13, 2008

The Financial Times has redesigned its Web site, and on first impression, it’s just awful.



Why are its Web readers, who surely trend younger than print subscribers, suddenly being treated like large-print Reader’s Digest subscribers? The paper this morning is still in its reassuringly small type, at least.

The fonts are bad, and it just looks cheap and terrible.

Start over, folks.

Ryan Chittum is a former Wall Street Journal reporter, and deputy editor of The Audit, CJR’s business section. If you see notable business journalism, give him a heads-up at rc2538@columbia.edu. Follow him on Twitter at @ryanchittum.