Vanity Fair’s Michael Wolff reeled in a stunner this weekend from The Wall Street Journal:

Well, on the front page of the Journal’s Weekend section this morning is a feature on how women from healthier populations prefer feminine-looking men. The piece is illustrated with a grid showing facial features of such feminine-looking men..

There is, in the bottom image of the lower quadrant of a male face, an unmistakable—if you pay attention to such things—dimple and odd right ear.

Without a doubt, the Wall Street Journal has selected Arthur Sulzberger as a prime example of its idea of a feminine-looking man.

Here’s the august WSJ’s graphic:

And here’s Sulzberger’s NYT mugshot:

Murdoch often uses the editorial power of his papers to pursue his business goals. Foremost on his agenda is to maul The New York Times. Murdoch believes that one advantage he has in going after the Times is that Sulzberger is so easy to play and rile up—Murdoch once, with me, used puppet strings to refer to Sulzberger—and that Murdoch has a special understanding for how to get under Sulzberger’s skin. In the past, Murdoch has taken particular delight when the New York Post’s “Page Six” has ridiculed Sulzberger—with Sulzberger calling Murdoch personally to protest. “Whinging” is the word Murdoch uses for Sulzberger’s calls.

I’m not sure what’s worse: If Murdoch or Thomson had it put in themselves or if staff has been drinking the News Corp. Kool-Aid enough to do it on their own.

Ryan Chittum is a former Wall Street Journal reporter, and deputy editor of The Audit, CJR's business section. If you see notable business journalism, give him a heads-up at rc2538@columbia.edu.