“I’m not hoping for this not to work,” he says. “It’s real money. A paid print product is probably not going to be a great idea for the future. I do think, however, that when you create and spend tons of money creating apps for smartphones and for tablets that there’s a real possibility to have an all-access strategy. You take a look at the Denver Post’s iPad 2.0 app. It cost a fortune to build. Trying to reimagine how content is created and consumed is not trying to imagine how to get newspaper stuff on the iPad. I think people will pay for that down the road.
They will pay, I believe, for something that uses the medium for its strength. But then you’re going to have to spend that kind of dough to start having more resources. It’s a high-wire act.”

JRC2

(Further reading: Bill Grueskin’s open letter to John Paton.)

Ryan Chittum is a former Wall Street Journal reporter, and deputy editor of The Audit, CJR's business section. If you see notable business journalism, give him a heads-up at rc2538@columbia.edu.