And while Matter is quite narrow in what it wants to publish — chiefly long-form, narrative, investigative news stories about science and technology — it’s quite broad in terms of how it intends to distribute that content, and what kind of models it might embrace along the way. For instance, Giles is very keen to work with newspapers, who might help underwrite some of the cost of reporting these stories, in return for being able to break the news in them. Matter would then give those stories the long-form narrative treatment. Or maybe the same story could just appear in both places, if the newspaper covered the costs of the reporting.

In any case, this is a great project, and I’m pretty sure that a lot of the readers of this blog would love to support it. Most long-form journalism these days is political, with much of the rest being in the art-and-literature field. There are thousands of amazing stories in science and technology; I can’t wait for Matter to start uncovering them.

Felix Salmon is an Audit contributor. He's also the finance blogger for Reuters; this post can also be found at Reuters.com.