So, no paywall? Sure. Let it ride, for now.

But realistically, chances are that within the next few years, digital growth will level off while the print side continues its steady decline. Not that I want this. Just that that’s what’s likely to happen.

At that point, if the goal is still to get the losses into the low-teens, it will be time to turn to readers for help, as they already are on tablets and phones.

As the Lord Protector might say, trust in open journalism, but keep your powder dry.

 

Dean Starkman Dean Starkman runs The Audit, CJR's business section, and is the author of The Watchdog That Didn't Bark: The Financial Crisis and the Disappearance of Investigative Journalism (Columbia University Press, January 2014).

Follow Dean on Twitter: @deanstarkman.