Credit where it’s due: This piece is one of a string of big-foot investigative work done by the Times that has probed some of the world’s most powerful corporations and done so squarely with agenda-changing stories. Among the work that comes to mind are David Barstow’s WalMart bribery stunner last year, a classic (Pulitzer-winning) investigative work in any era; the Foxconn story, also last year, by Charles Duhigg and David Barboza; Kocieniewski’s (also) Pulitzer winning GE tax story the year before.

While we’re on the subject of Goldman, it was the Times that broke the news during the throes of the crisis that the AIG bailout was essentially a pass-through to Wall Street firms, especially Goldman, as well as, in 2010, that it helped create the designed-to-fail Abacus housing CDO.

It’s not that other news organizations aren’t doing blockbusters. The WSJ’s Matt Day had a fine piece in April about two firms amassing big chunks of the copper business. But the NYT’s are a cut above. Whatever else is going on over there, somebody is doing something right.

The most promising thing about the Times’s Goldman piece may be that it’s the first in a series, the “House Edge,” on Wall Street and consumer prices.

[UPDATE: As hinted at, Reuters, I learn, published a 2,600-word piece on Goldman’s grip on the aluminum storage business back in July 2011. The story, by Pratima Desai, Clare Baldwin, Susan Thomas, and Melanie Burton, is very good and includes many, but certainly not all, of the major elements of the Times story. Among them: that since Goldman had acquired the Detroit-area warehouse business, a shipping bottleneck had developed; and that the “spike” in prices had led to clashes between aluminum buyers, Goldman, and the London exchange. The piece also raises the potential conflict between Goldman’s role as a handler of physical assets and as a commodities trader that could benefit from knowledge gained from its operational role.

Having said all that, the Times story adds several new, important elements. Among those: the government’s regulatory laxity, the London exchange’s conflict, the estimated dollar cost to consumers, the complaint by Coke, and so on. But really, the key to the Times story is the forklift follies, the metal-shuffling of the lead anecdote, which illustrates the absurdity, and wastefulness, of the arrangement and elevates the story to another level. Finally, and there’s a lesson here, the Times piece is framed less as a business conflict and more as a matter of wider public concern. Should the Times have nodded to the Reuters story? It would have been nice, yes.The important thing is that the Times did the story, even if someone got to the subject first, and did it well.]

Dean Starkman writes and edits The Audit. He is CJR's Kingsford Capital Fellow.