The Times on C1 says commodities regulators are stepping up their oversight of markets by requiring more data from investors to determine whether they’re “artificially driving up world food prices.” It will also investigate whether a cotton price spike in February was driven by illegal activity.
The commodity futures markets play a key role in establishing worldwide prices for wheat, corn, soybeans and other foodstuffs, as well as energy products like crude oil and natural gas.
But in recent years, these markets have also become an attractive haven for investors seeking both profits from rising prices and protection against inflation and a withering dollar. As a result, billions of dollars have poured into the commodity futures market…
The commission has come under fire… for not doing enough to monitor the impact of these investors on markets that have such influence on family budgets nationwide.
Which regulators haven’t come under fire (justifiably) lately for not doing enough in their respective jobs?
Big advertisers want Google to stop piggybacking
The Journal on B1 says Google faces “growing” anger from some big advertisers who are ticked that it sells ads to smaller companies who use their trademarks to draw clicks—a phenomenon known as “piggybacking.”
Basically, a competitor to Marriott buys a Google ad at auction using keywords like the chain’s slogan. When someone searches for that, it brings up the competitor in the ad box on the side of the search results. It’s something that’s been going on for at least four or five years, though the Journal acknowledges it’s been building for a while.
As a result, Google could face a backlash as it attempts to grab a bigger share of other advertising niches, including display advertising and video ads. Big advertisers say they may punish Google if they aren’t satisfied with the way the piggybacking dispute is dealt with. “This does play into our decision of overall spending—it has to,” says Michael Menis, vice president of global marketing services at InterContinental.
Maybe this will send all the advertisers running back to newspapers. Kidding!